by Marie Leland, Assistant Editor
Dentaltown Magazine
Drs. Aaron and Katherine Carroll met while in dental school. After graduating they decided to start a practice together in Groveport, Ohio. Dentaltown Magazine had the chance to talk with the husband and wife team and learn more about the challenges they faced in starting from scratch, what it is like working together and some of the things they wish they had known before entering the real world.
Why did you choose dentistry as a profession?
Aaron: I decided to pursue a career similar to that of my dad, a family physician.
Katie: I wanted to be in a profession where I could develop long relation- ships with my patients, and make people smile.
How and when did you meet each other?
Aaron: We met in dental school. Her cousin asked me if I would show her around the OSU dental school because she was going to be taking her boards there. It wasn’t much of a tour because I was still in my second year, and didn’t yet have a clue where anything was located, but it all worked out!
What sort of challenges do you face in working with each other each day?
Aaron: Referring to my wife as Dr. Katie. It took me a while to get used to that.
Katie: One of the biggest challenges is to leave work at work and home at home. Usually one or the other is weighing more heavily on our minds and it can be difficult to keep the two separate.
What motivated your decision to start your own practice rather than joining an existing one?
Katie: Aaron’s dad’s medical practice is located in a medical complex that
had a vacancy and it seemed like a perfect opportunity. We did our demo- graphic research and decided to go for it.
Describe a typical day in your office.
Katie: We recently started working different shifts; one person works mornings and the other works afternoons. We each work out of two columns, one major and the other minor, and we have a third column for denture procedures, crown seats, etc. We like to be as busy as possible, and on good days we are.
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Name: Aaron Carroll, DDS
Graduate from: Ohio State University College of Dentistry, 2010
Name: Katherine Carroll, DMD
Graduate from: Case School of Dental Medicine, 2008
Northwestern Memorial Hospital, 2009
Practice Name: Sedalia Dental
Location: Groveport, Ohio
Year when this office opened: 2010
Practice size: 2,400 sq. ft., 6 ops
Staff: 3 front, 3 assistants, 1 EFDA, 1 hygienist
Web site: www.sedaliadental.com
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What is your biggest source of new patients? How do you market to new patients?
Katie: Our biggest source is the
general practitioner doctor’s office next door. The second biggest is newspaper advertisement. We market by direct mail, newspaper, local events, internal mar- keting programs, internet and others that we are probably forgetting.
What is your favorite proce- dure to perform?
Aaron: Surgical procedures.
Katie: Endo and cosmetic procedures.
If you could give new graduates one piece of advice, what would it be?
Aaron: Get as much experience as you can, both in dental
school and once you graduate, and don’t get discouraged when a procedure is difficult and doesn’t go as well as you would have hoped.
Katie: For a female, be prepared to have patients think you are the hygienist or the assistant, and do not take it personally. Don’t be afraid to take charge and be a leader. Be sure to find a good bal- ance between work and family. One of the biggest challenges I have come across is learning how to manage staff, as a young female it can be very difficult. My advice on this matter is to be
friendly to your staff, but make sure they know that you are the boss. Also, my GPR at Northwestern Memorial hospital truly made me the dentist I am today. The dentists I was mentored by and the experiences I had there shaped the way I practiced dentistry. I can’t say that all programs are as beneficial as this one was for me, but I do know that any- one who is fortunate enough to go through this program will be a better dentist because of it.
What surprised you the most when you got out of school?
Aaron: To be honest, I’m not sure
that anything stands out. I can say that it has been interesting to see which pro-
cedures have become my favorites because a couple are proce- dures that I really did not like doing in dental school.
Katie: How much faster I can prep a crown.
What were the biggest challenges of starting from scratch?
Aaron: It is definitely time consuming, and I know that if I
was to do it over I would spend a lot less time on some of the little things, like shopping for the best price on every piece of equipment. Not to say that the little things aren’t important; we definitely saved a lot of money, but I just think there is a ten- dency to get consumed.
Katie: Getting systems and office structure in place. There are so many little details that I never thought of, even as an associate.
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Dr. Aaron and Dr. Katie’s Top Three
Digital X-rays: Owandy IMAX Touch
We have been using the Owandy IMAX Touch for six months. We use it every day. The diagnostic quality is much better than your typical film X-ray and it is just so much faster. We worked without a digital pan at first, which made us appreciate having one even more.
Clevedent carts and Team DDS cabinetry
We have been using these since we started. Our office is more organized and streamlined. Nothing is more frustrating than having your assistant leave mid-procedure to grab something you need, and with this equipment we have pretty much eliminated that.
Open Dental Software
We started using it when our practice opened and we use it all the time. It keeps us organized and allows us to work faster. Without it, charting, notes, scheduling, etc. would all be so much more difficult.
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What are some of the things you wish you had known as a student that you know now after working in your own office?
Aaron: Some things have to be
learned by doing, in my opinion, and business is very much that way. But, it would have helped to learn more about the management aspects of a dental practice, such as hiring/firing, being a boss and dental insurance billing. We are still learning these things as we go and learning from our own mistakes, but in doing so and talking to my friends who have started their own businesses (non-dentists), we have real- ized that learning by doing is part of the process, essential and unavoidable.
Can you explain how has Dentaltown changed the way you practice?
Aaron: It’s a great resource. It’s like the dental Wikipedia with answers for everything. We’ll read through threads and find different techniques we can use or to get reassur- ance on treatment planning decisions.
How do you balance work and private life?
Aaron: We recently took a vacation
to Israel. It forced us to put our phones away for a week, and I don’t think there is a better way to escape work for a while.
Katie: Making sure we still have “date night” where no talk of work is allowed.
If you weren’t a dentist, what do you think you’d be doing right now?
Aaron: I hope not what I did in undergrad – Computer
Information Systems.
Katie: A physician, which was my plan prior to dental school, but I’m glad I ended up choosing dentistry.
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