
I have to admit that I kind of felt sorry for that doctor after our
phone conversation! An out-of-state dentist called me at home
to talk about some clinical concerns he had. We visited for
about an hour, and before we said goodbye, he said, "Joe,
thanks for talking to me tonight! I can't remember the last time
I talked to another dentist. It's been years!"
I thought about how often Mark Troilo and I talk with
each other since graduating together 33 years ago. We talked
nearly every night about the clinical and management side of
dentistry because we love talking dentistry!
I realize that there is more to life than dentistry, and all
dentists will have different levels of passion about our profession.
This article is about what those conversations can do for
a dentist. Because we talked dentistry all the time over the
years, our practices grew very successful simultaneously. Our
practices mirror each other very closely when it comes to the
size, team, philosophies and production numbers.
Is this just coincidental? I don't think so. I believe it is a
direct result of the fact that we discuss dentistry whenever we
can. We learn from each other. We take turns trying out new
products and systems, and then share our results. Over the last
four years, we've had many discussions on incorporating associates.
We discuss things that we learn at different seminars
and work together to implement them into our practices.
At our seminars Mark and I talk about how important it is
to have a good friend who is a dentist whom you can talk with
on a regular basis. We even go so far as to joke about that if
you don't have a friend who is a dentist, go rent one! We think
it is that important.
Mark and I have been very lucky to be best friends since
dental school, so yes that makes it easy for us. But, what do
you do if you don't have a close dental friend? There are
several things you can do. The easiest is to join some of the
dental e-mail network groups. Dr. Howard Farran said it best
when he started Dentaltown.com with the tagline, "Never
practice alone again!" What a great way to learn from other
dentists while building friendships. Dr. Mike Maroon and his
friends started the ACE e-mail network, which accomplishes
the same learning experiences. We started one with KISCO
that you can join easily by going to our Web site. I've picked
up many good ideas from these groups. Because of these networks,
my daughter, Dr. Jasmin Rupp is doing Six Months
Smiles, which has been great for our practice. So, if you don't
belong to any of these groups, what are you waiting for? They
don't cost anything. And please, don't be afraid to share your
input with others also.
Joining a study club is another great resource. You can also
start your own. Contact some of your colleagues in your area and visit with them about starting your own club. I belong to
one here in Wichita, and we meet every three to four months.
We discuss different dental topics and also dental politics. Our
group has been very proactive in state politics and has made
positive changes for the profession in our state. You can do the
same. Along the way you just might pick up a close friend or
two who you can call late at night to tell them that you broke
another NiTi reamer in a patient's tooth!
If you practice in a medical or dental building with several
other dentists, try to get all the dentists to go to lunch once a
month or every other month. If you practice alone, call several
dentists within a radius of a couple of miles, and invite them
to do the same. While building good relationships with some
colleagues, another advantage is that you might find good connections
for covering each other's office emergencies when
those situations arise.
And then of course, there are plenty of personal consulting
programs out there that you can bring on board to help manage
your practice. These programs are ideal for getting doctors
more involved in the business side of their practice because
now they have to talk dentistry on a regular basis with someone
who is trying to help them. Too many times dentists are
just so busy practicing dentistry and raising a family that they
don't have time to really implement and improve systems in
their office.
Can you become successful without any of the above? Sure
you can, but the large majority cannot. It just makes sense that it
is much easier to improve your practice if you have a friend, a
colleague or a coach to help you through your dental business
journey. Plus, it's good to have someone you can call to vent
some of your frustrations and problems. Better yet, it's great to
have someone you can share your clinical dental successes. All
around, it is a much more beneficial way to practice dentistry!
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Dr. Joe Steven graduated from Creighton Dental
School in 1978 and has been in solo practice in
Wichita, Kansas, up until June, 2007 at which time his
daughter, Dr. Jasmin Rupp joined him. He is president
of KISCO, a dental products marketing company,
providing "new ideas for dentistry," and is the editor of the KISCO
Perspective Newsletter. Dr. Steven, along with Dr. Mark Troilo,
presents the "Team Dynamics" seminar. Dr. Steven also presents
three other seminars: "Efficient-dentistry," "Efficient-prosthetics"
and "Efficient-endo." Dr. Steven also provides the KISCO Select
Consulting Program to dentists in the form of a monthly audio CD
recording. He also offers a coaching consulting program called
the KISCO's 21 Club. Contact info: jsteven@kiscodental.com;
800-325-8649; www.kiscodental.com. |