The proposed solution was to ask
patients to avoid acidic foods prior to dental appointments
and to drink an eight-ounce glass of water with a
tablespoon of baking soda the night before and again four
hours before treatment. This would neutralize the
patient's acidity and provide a favorable body chemistry
to allow our anesthetic to be effective. The reasoning
behind this information was sound but execution was difficult
because patient compliance can be challenging even
when the request is in their best interest.
Fast-forward to my April 2010 column "For Dentists,
By Dentists," in which I mentioned the imminent release
of a new product in the anesthetic market that promises to
reduce the familiar "bee sting" that patients feel as anesthetic
is injected. The company is Onpharma, and its
products are the brainchild of Dr. Mic Falkel. They will
officially launch at the Chicago Midwinter Meeting later
this month. Onpharma's "Onset" product line consists of
a mixing pen, cartridges of sodium bicarbonate 8.4 percent,
USP and cartridge connectors. Once assembled, you
have the ability to buffer the pH of a carpule of lidocaine
with epinephrine in less than 30 seconds.
So what, you say? When the acidic pH of the anesthetic
is buffered to be closer to the physiologic pH of the
patient, the injection is more comfortable. Additional
benefits that the company cannot officially claim at this
point are: improved diffusion of the anesthetic, which
means fewer missed blocks and more rapid onset of
numbness. I was a participant in one of their focus groups
and as a result, I had the opportunity to be one of the first
dentists to try the finished products.
Dentists are natural skeptics so I immediately put
Onset to the test on my staff. Granted, I know the sample
size is not significant, but I had a deadline to meet.
One afternoon, I recruited three volunteers from my
team and gave each of them an infiltration on both sides
to see which of the benefits above were perceived by my
subjects. The treated carpule was marked on the metal
hub and then placed into the syringe and the syringes
were mixed so neither the volunteer nor I knew which
syringe contained the buffered solution. I also submitted
to this test at the hands my anesthesia-certified hygienist.
The test was a success and we ranked the benefits in
the following order based on frequency of comments:
anesthetic effect was profound and long-lasting, onset of
numb feeling was faster and the injection was more comfortable.
In spite of the small sample size, I'm convinced
enough to continue using this product on my patients
and monitoring the results moving forward.
I would be remiss if I didn't address the next most
obvious question – how much? There are a number of
variables that will influence individual pricing based on
quantity of use and volume discounts that might apply.
You can expect this process to cost approximately $6 per
use. Initially, that number seemed a bit high to me, but
I started to think about the time I have wasted on
patients with a "hot" tooth, patients who take longer to
get numb and others who report problems getting numb
with previous dentists. In these cases, I think the cost can
be justified. What price do you place on your sanity at
the end of a long day? Naturally, I think we will see pricing
come down as use of this new product grows and
manufacturing efficiencies take root. In my opinion, a
cost of $3-4 per use would bring the product closer to
universal acceptance.
I would encourage you to consider this product for
your own practice by visiting the Onpharma booth at the
Chicago Midwinter Meeting, or visit the company's Web
site, www.onpharma.com, where you can get answers to
all of your questions. Please share your thoughts and
comments on Dentaltown.com by clicking on this
month's cover image on the home page, locating my column
in the online table of contents, and clicking "Add
Comment" at the end of this column.
If you have questions or comments for me, my e-mail
is tom@dentaltown.com |