Everyday Practices Dental Podcast
Everyday Practices Dental Podcast
Everyday Practices follows Regan Robertson, Sara Hansen as they interview dental professionals about everything related to dental practice ownership from productivity & finances, patient interaction, leadership, and more.
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Dentists, What’s Driving Your Practice? (E.345)

Dentists, What’s Driving Your Practice? (E.345)

10/22/2026 7:44:00 AM   |   Comments: 0   |   Views: 36


“We centered the practice on a metric instead of on the core value.” - Victoria Peterson

Brief Overview of the Episode

You opened a practice to care for patients on your terms. Somewhere along the way, production goals, insurance limitations, and daily demands started making more of the decisions.

In Part 1 of this conversation, Victoria Peterson shares what owning multiple dental practices taught her about the gap between knowing what to do and leading people through it. She explains why doctors are managing two connected businesses: the clinical practice they work in every day and the financial asset they are building for their future.

Drawing from her book, Investment Grade Practice, Victoria explores what changes when a doctor’s philosophy of care guides scheduling, patient financing, clinical standards, and marketing. The goal is a practice that delivers consistent care, supports its team, and gives its owner room to step away.

What This Episode Reveals

A practice can meet its production goals while drifting away from the care its owner believes patients deserve.

Victoria makes the case for defining that care clearly enough for the whole team to act on it. She connects the pressure doctors feel to the systems around them and explains why lasting improvement requires those systems to work together.

What You’ll Learn

  • Why a full schedule and strong production do not tell the whole story of your practice’s financial health.

  • What Victoria got wrong when she moved from advising practices to owning them.

  • How your philosophy of care should influence scheduling, financial options, and team expectations.

  • Why different clinical standards within the same practice can undermine consistent patient care.

  • What to define before bringing in an associate, entering a partnership, or selling your practice.

  • How connected systems can help your practice function while you are away.

If This Sounds Familiar

  • You keep adding procedures, but ownership still feels financially tight.

  • Your team gives different answers about what patients need.

  • Insurance limitations are shaping more treatment conversations than you would like.

  • You have a mission statement, but it rarely guides daily decisions.

  • Taking time off means worrying about what you will return to.

This conversation offers a place to start: define the care you believe patients deserve, then examine whether your systems support it.

Next Steps

Ask your team: “What do we believe every patient deserves here?”

Compare their answers. Then choose one system, such as scheduling, patient financing, or clinical handoffs, and look for a gap between that belief and the patient’s actual experience.

Watch Part 1, then continue with Part 2 next week for a closer look at the six domains of an investment grade practice and where to begin.
Dentists, What’s Driving Your Practice? (E.345)
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