What do you do in a rebound year? How do you take full advantage of it, and reap the benefits for years to come? In this episode of Dental Marketing Mastery, Mark and Howie explain how an upturn changes the dental consumer's spending habits, how to market to these new behaviors, how to ready your office for the upswing, and more.
- What happened in February of 2017?
- The resurgence of elective procedures
- Consumer confidence
- Are you blocking yourself from the upcycle?
- The scheduling changes you need to make
- Changing your marketing message
- Dealing with capacity issues
- Are you overbooking?
- Adjunct promotion
- Getting a marketing plan that makes sense
- Avoiding the stop and start mentality
- Turning a 1 year rebound into a 9 year rebound