Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
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Mark D
Mark D

#59: SEO Defined

#59: SEO Defined

7/6/2017 1:00:57 PM   |   Comments: 0   |   Views: 52

What makes effective SEO? Why is it important? In this episode of Dental Marketing Mastery, we declutter the confusion behind SEO.

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Podcast Highlights:

  • The three main aspects of effective SEO
  • Getting career-long return on your SEO
  • Budgeting for SEO
  • What is off-page SEO?
  • Google algorithm changes
  • On-page SEO basics
  • The importance of content
  • Combining social media with your SEO
  • How can a dentist help his or her specialist?
  • Creating websites for the dental consumer
  • The split between dental content and content for your consumers
  • Setting realistic expectations
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