Dentistry Uncensored with Howard Farran
Dentistry Uncensored with Howard Farran
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409 How to get New Patients with Mark Dilatush, Howie Horrocks, and Lee Buzard : Dentistry Uncensored with Howard Farran

409 How to get New Patients with Mark Dilatush, Howie Horrocks, and Lee Buzard : Dentistry Uncensored with Howard Farran

5/30/2016 12:54:51 PM   |   Comments: 0   |   Views: 425


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Mark Dilatush, President:

Howard Farran said of Mark, "Multitudes of dentists have benefited from the wisdom and integrity that Mark brings to every project. His thoughtfulness and sincere approach has aided scores of dentists in finding their path to greater dental success."

Mark heads our analysis/strategy department. Mark has a unique combined background in dental technology, dental practice management, practice marketing, and dental business analytics, which was built over the past 23 years in dentistry. He works very closely with Jay Ostendarp and Jane Shewman. He and his team are responsible for building client marketing plans that pose the least risk to our client marketing budgets with the highest potential return.

Mark says: "Nobody here will ever try to "sell" you anything. The analysis/strategy department spends all of its time gathering data, studying it, determining the best strategy for a client, documenting everything, and then explaining everything in detail. We will take as much time as you need or desire. This will be a ZERO pressure experience for you. We want our clients to fully understand the big picture."

Howie Horrocks, Founder/CEO:

Howie is the author of two dental best sellers, Unlimited New Patients, Volume ONE and Unlimited New Patients, Volume TWO; Trade Secrets of America's Dental Marketing Guru. He is the Founder and CEO of New Patients, Inc., the advertising agency exclusively for dentists.

Howie started in advertising in 1984. He wrote ad campaigns for a myriad of businesses including photographers, retail suppliers, software companies, manufacturing companies, sandwich shops, caterers, artists, print companies, accountants, podiatrists, chiropractors, a national sports figure and yes, even a lawyer or two.

He was then introduced to a dentist who referred him to another and then another and before long he realized that working only with dentists was what he wanted to do. Since 1989 he has worked exclusively with some of the top dental practices in the US and Canada.

He has authored articles on the subject of new patient marketing for publications such as Dental Economics, Dental Products Report, Dentaltown Magazine, The Richards Report, The Independent Dentist, The Advertising Dentist, The Farran Report, Dental Practice and Finance and others. He also co-moderates Dr. Howard Farran's marketing forum.

His books have sold in nearly every country in the world. He also makes personal appearances at seminars, conventions and other dental meetings.

Dr. Howard Farran has called him, "Dentistry's Number One Marketing Man." He has received accolades and endorsements from virtually every leader in the dental profession.

Lee Buzard, VP of Professional Relations:

Lee Buzard, Vice President of Professional Relations, has over 19 years of hands-on marketing experience specific to the dental profession. Lee has devoted his marketing expertise working with many dental practices all over the United States and Canada to develop innovative and comprehensive marketing programs. Lee particularly excelled in applying creative marketing and advertising strategies to help practices increase their patient base, market penetration and overall production and resulting revenue. Prior to joining New Patients Inc., Mr. Buzard was, Director of Marketing and Growth at Digital Dental Strategies, Inc., where he was responsible for helping educate dentists about the importance of internet marketing for the dental practices while also developing B2B connections and agreement along with vertical and horizontal digital marketing products for the company.

During this same period of time Mr. Buzard was a featured speaker at the Madow Group. He spoke live at regional meeting in the U.S and Canada. He also presented monthly on a national teleconference call as well as one of the key note speakers at the annual Madow Powerhouse meeting in Baltimore, MD. Prior to joining Mr. Buzard purchased and co-owned multiple dental practices, finding him driven with the dental industry and the people in it. This is where he used his marketing and management experience from the private marketing sector to market and grow the dental practices. This is why many have referred to him as a "wet fingered marketing guy." He has walked in the same dental office ownership trenches that many of his clients have. He truly understands when you say; what should I do?

Lee has extensive marketing experience, and insightful expertise which have been instrumental in developing and executing strategic marketing plans for hundreds of dentists. Mr. Buzards' talents, hands-on approach, and dental-specific know-how, coupled with the multi-disciplined abilities and knowledge of the rest of the NPI team creates a rare opportunity for you to have this depth of skill on your team to manage the entire marketing program for your practice.

In his spare time, Lee enjoys hiking, playing golf, reading, and spending quality time with his family.

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