As dentists, we are uniquely positioned at the crossroads of oral health, facial anatomy, and esthetics. For decades, we've focused on restoring and enhancing the smile—but what if we could extend that artistry beyond the teeth? Modern dental practices are increasingly doing just that by integrating facial aesthetic treatments like Botox, dermal fillers, and PDO threads into their service offerings.
Incorporating these treatments isn’t just about cosmetics—it’s about comprehensive care, patient demand, and staying ahead in a competitive marketplace where form and function are equally valued.
Why Dentists Are Ideal Providers of Facial Aesthetic Services
Dentists understand facial muscles, nerve pathways, and skeletal relationships more than many other aesthetic providers. We already work daily in high-stakes, millimeter-sensitive areas, making us exceptionally qualified to deliver injectable treatments with precision and safety.
Clinical advantages include:
- Mastery of facial and peri-oral anatomy
- Dexterity and control from working in confined spaces
- Aesthetic eye for smile and facial harmony
- Comfort discussing elective procedures and treatment planning
The Patient Perspective: Why They Want It
Patients increasingly seek non-surgical enhancements that offer natural results with minimal downtime. They trust their dentist, especially when they’ve already established rapport through smile makeovers, veneers, or Invisalign treatment.
Adding facial aesthetics can:
In my Henderson, NV practice, patients are often surprised and relieved to learn they can receive their Botox and lip fillers from a provider they already trust—and in a medically regulated setting.
Popular Facial Aesthetic Treatments in Dental Offices
Used for both therapeutic and cosmetic indications, Botox can:
- Treat TMJ and bruxism
- Relax overactive lip muscles (gummy smile correction)
- Soften forehead lines, crow’s feet, and frown lines
Help restore volume and structure to:
- Lips
- Nasolabial folds
- Marionette lines
- Perioral areas
Smooth PDO Threads
Non-surgical collagen stimulation and subtle tightening around the:
- Jawline
- Lips
- Cheeks and smile lines
Subtle lip shape or volume changes can significantly enhance a dental smile makeover.
Clinical Integration: Making Aesthetics Part of the Workflow
Adding facial aesthetics doesn’t mean reinventing your practice. Start by offering services that complement your current procedures:
- After Invisalign or cosmetic bonding, ? Offer a lip enhancement
- For patients with TMJ discomfort ? Introduce Botox therapy
- As part of full smile makeovers, ? Include facial contouring discussions
You’ll be surprised how many patients say, “I didn’t know you could do that here!”
Training, Compliance, and Licensing
Each state varies in terms of scope and required training. In Nevada, dentists can administer Botox and dermal fillers with proper CE certification. Make sure to:
- Complete ADA-recognized training or programs approved by your state board
- Understand medical history intake and emergency protocols
- Incorporate thorough informed consent specific to facial aesthetics
- Review insurance and liability considerations
Business and Branding Benefits
Adding aesthetic services enhances more than just your clinical repertoire—it boosts practice visibility and revenue potential.
Benefits include:
- New revenue stream with low overhead
- Attracting a broader demographic (cosmetic-focused patients)
- Increased patient retention and satisfaction
- Differentiation from other local providers
Marketing tip: Create a “Smile + Skin” package that bundles dental whitening with lip filler or a smile design consultation with a Botox refresh.
Technology Spotlight: Enhancing Safety with AccuVein
Devices like AccuVein AV500 are elevating precision and safety for practices offering injectables. This near-infrared vein visualization tool allows you to avoid superficial vessels, reducing bruising and vascular complications and increasing patient confidence.
AccuVein has become a key differentiator in my practice, especially for lip injections and PDO threads, where vascular mapping significantly improves outcomes.
Final Thoughts: Form Follows Function—And Both Start with You
Integrating facial aesthetics into the dental practice is more than just following a trend—it’s about embracing our full role as facial specialists. As the line between dentistry and aesthetic medicine continues to blur, those who evolve will better serve their patients and thrive professionally.
Whether enhancing a smile or softening fine lines around it, remember: the face is your canvas, and your skills go far beyond the teeth.
About the Author:
Dr. Marielaina Perrone DDS is a leading cosmetic dentistry and facial aesthetics provider in Henderson, NV, with over 20 years of experience. She offers Botox, dermal fillers, PDO threads, and comprehensive smile design—all integrated into her private dental practice.
Practice Location: Marielaina Perrone, DDS, Henderson, NV
https://drperrone.com
(702) 458-2929