The Stress-Free Dentist Podcast and Blog
The Stress-Free Dentist Podcast and Blog
Dr. Eric Block, DMD, CAGS, FICOI, FICD, FAADS, FIADFE, is a full-time dentist in Acton, MA. He is known as the Stress-Free Dentist and hosts the Stress-Free Dentist Podcast. His goal is to help make dental professionals' careers more enjoyable.
The Stress-Free Dentist

 Episode #157: Dr. Eric Block’s Experience with Marketing

Episode #157: Dr. Eric Block’s Experience with Marketing

1/1/2024 9:18:00 AM   |   Comments: 0   |   Views: 21

 

https://www.thestressfreedentist.com/podcast/dr-eric-blocks-experience-with-marketing/

Explore the foundational aspects of marketing broken down into four components, gaining a comprehensive understanding of these crucial elements. Naren Arulrajah, the CEO of Ekwa Marketing, provides insights into the transformative impact of Google, the art of crafting high-converting landing pages, and effective phone call interactions, providing actionable guidance. The episode concludes with Naren’s advice on the next steps for practitioners interested in advancing their marketing efforts, offering a roadmap for continuous exploration and mastery in the dynamic realm of dental marketing. 

ABOUT THE AUTHOR

Dr. Eric Block DMD, CAGS, FICOI, FICD, FAADS, FIADFE

Dr. Eric Block is a full-time practicing dentist in Acton, Massachusetts, and a husband and father of two kids. He is known as The Stress-Free Dentist and hosts the Stress-Free Dentist Podcast.

He is the author of three non-fiction books and one children’s book. He lectures nationwide, helping dentists become more efficient, productive, and less stressed. He co-founded the International Academy of Dental Life Coaches or www.IADLC.com, which matches dental professionals with life coaches who understand dentistry.

He is a wellness ambassador for the American Dental Association and is a former chairman of the Health and Wellness Committee for the Massachusetts Dental Society. He can be reached at eric@thestressfreedentist.com

Episode Timestamps

        
  • 00:00:13 – Introduction to the episode
  •     
  • 00:01:23 – Introducing the guest
  •     
  • 00:01:50 – How Dr. Block is able to go fully out of network
  •     
  • 00:02:20 – The four parts of marketing
  •     
  • 00:04:50 – How Google changed Dr. Block’s practice
  •     
  • 00:07:04 – How to have a landing page that converts
  •     
  • 00:13:20 – How to handle phone calls
  •     
  • 00:21:29 – What metrics should you pay attention to in SEO
  •     
  • 00:25:04 – Next steps for someone who’s interested in marketing
  •     
  • 00:26:48 – Outro
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