https://www.thestressfreedentist.com/podcast/dr-eric-blocks-experience-with-marketing/
Explore the foundational aspects of marketing broken down into four components, gaining a comprehensive understanding of these crucial elements. Naren Arulrajah, the CEO of Ekwa Marketing, provides insights into the transformative impact of Google, the art of crafting high-converting landing pages, and effective phone call interactions, providing actionable guidance. The episode concludes with Naren’s advice on the next steps for practitioners interested in advancing their marketing efforts, offering a roadmap for continuous exploration and mastery in the dynamic realm of dental marketing.
ABOUT THE AUTHOR
Dr. Eric Block DMD, CAGS, FICOI, FICD, FAADS, FIADFE
Dr. Eric Block is a full-time practicing dentist in Acton, Massachusetts, and a husband and father of two kids. He is known as The Stress-Free Dentist and hosts the Stress-Free Dentist Podcast.
He is the author of three non-fiction books and one children’s book. He lectures nationwide, helping dentists become more efficient, productive, and less stressed. He co-founded the International Academy of Dental Life Coaches or www.IADLC.com, which matches dental professionals with life coaches who understand dentistry.
He is a wellness ambassador for the American Dental Association and is a former chairman of the Health and Wellness Committee for the Massachusetts Dental Society. He can be reached at eric@thestressfreedentist.com
Episode Timestamps
- 00:00:13 – Introduction to the episode
- 00:01:23 – Introducing the guest
- 00:01:50 – How Dr. Block is able to go fully out of network
- 00:02:20 – The four parts of marketing
- 00:04:50 – How Google changed Dr. Block’s practice
- 00:07:04 – How to have a landing page that converts
- 00:13:20 – How to handle phone calls
- 00:21:29 – What metrics should you pay attention to in SEO
- 00:25:04 – Next steps for someone who’s interested in marketing
- 00:26:48 – Outro