In this podcast episode, Shawn Zajas engages in a conversation with Joshua Scott, the founder of Studio 88, a successful dental marketing agency. Throughout the discussion, Scott shares insights into his journey as an entrepreneur, the core values that drive his business, and his vision for the future.
The conversation begins with Scott highlighting his motivation for doing what he does, emphasizing that his team is the driving force behind his work. He takes pride in the growth and impact of his team members, creating a safe and creative environment within the dental industry. Scott believes that dentistry can be a creative profession and strives to show his team the possibilities within the field. The humility behind his confidence lies in his dedication to the growth and success of his team, with aspirations to expand the team's size and make a lasting impact in the industry.
Zajas acknowledges Scott's servant leadership approach and the importance of developing the people around him. He notes that Studio 88's success is not solely dependent on one person, but rather on the collective effort of the team working towards the common goal of serving dental practices and improving their operations. Scott reflects on a mindset shift he had to make early on in his entrepreneurial journey. He realized that he could run a successful business by doing things his own way, deviating from traditional approaches. This included implementing a flexible work environment and hiring self-driven team members who could work autonomously. By challenging conventional norms, Studio 88 was able to thrive and build a unique company culture.
As the conversation progresses, Zajas inquires about any limiting beliefs or red flags that Scott considers when potential clients approach Studio 88. Scott explains that they cap the number of new clients they take on each month to ensure a values fit. He highlights the importance of understanding that marketing is not a magic solution to all problems. If a practice solely relies on marketing without addressing other crucial aspects such as patient experience and internal operations, it is unlikely to achieve long-term success. Studio 88 seeks clients who view marketing as a partnership in building their business over time rather than seeking immediate results.
The discussion delves into the challenges Scott faced, including the need to change his sales approach and the impact of the COVID-19 pandemic on his business. Scott's ability to adapt and learn from these challenges enabled him to grow and improve Studio 88. He emphasizes the importance of continuously evaluating and refining different aspects of the business to deliver better results for clients.
Towards the end of the podcast, Zajas poses a thought-provoking question: If Scott could share one sentiment with a younger version of himself, what would it be? Scott's immediate response is to believe in oneself. He acknowledges that he has belief in himself and is surrounded by people who believe in him. Zajas affirms his support for Scott and his innovative work in dentistry.
In conclusion, this podcast episode provides valuable insights into the entrepreneurial journey of Joshua Scott and the growth of Studio 88. Scott's emphasis on building a strong team, challenging conventional norms, and constantly refining their approach has contributed to the success of Studio 88 as a dental marketing agency. With a focus on balancing creativity and performance marketing, Scott envisions a future where Studio 88 continues to make a significant impact in the dental industry. The conversation between Zajas and Scott serves as an inspiration for aspiring entrepreneurs and highlights the importance of belief in oneself and the power of a dedicated and supportive team.
More about Joshua: https://innovationindentistry.com/innovator/joshua-scott