I'm a big believer in the power of digital marketing, and I'm not alone. A recent study by HubSpot showed that nearly 90% of businesses believe that digital marketing is important for their success. And it's no wonder why - with so many people using the internet to find information, businesses need to be sure they're reaching their target audiences online.
In this blog post, I'll talk about the orthodontist baton rouge case study that has benefited from digital marketing and how you can use these same strategies to grow your business too!
The Full Scope Digital Marketing Plan 5 Pillars
Below are the 5 pillars that all worked together to create this incredible successful marketing campaign and synergy.
Advanced Facebook AD Targeting Plus Offer
Running Facebook ads towards a specific target demographic was the first key thing. It can be a little different for each practice but I suggest testing your ideal audience. For example women 18-45 and within 5 miles from your location.
Another great thing to do is offer an incentive. Now, depending on your product, service and location this will vary but it needs to be something worthy. For Example: $1000 Off your braces.
This might sound absurd but this great incentive is what drives interest.
It is very important to monitor these ads and watch carefully but you can see incredible reduction in your CPL with the proper targeting and offer.
Additionally retargeting ads are also great. You can retarget anyone that either clicked on your ad or landed on a specific page on your website and follow them around with a very specific message.
SEO (Search Engine Optimization)
SEO when done right is the most powerful organic inbound lead generator for any business. The first thing to do is make sure that on page SEO for both your website and your Google Business Listing is fully optimized.
You want the main keywords in your titles, headings and descriptions. Reverse engineering competitors is always a plus to make sure your content strategy is just as good if not better.
The next thing is off page SEO. This consist of link building and brand mentions. Getting your brand name, address, phone number and relevant backlinks pointing towards your website is very powerful when trying to position your self in the top of search results.
We built citation business listings, social profiles, press release and even had some relevant websites post about our business in articles on their blogs.
Ranking for best orthodontist Tallahassee which would be "city" + "keyword" is a powerful way to organically get people in search of your service onto your website and listing.
Since Google business listings in the Maps are at the top of the search we notice good reputation is key. Reaching out to past patients and getting their positive feedback left on your maps listing not only is great for SEO but is great for building trust and conversions. Implementing this same strategy for the keyword orthodontist post falls ID has been paying off in a positive way.
Google Pay Per Click Campaign
Launching a targeted campaign with similar offers as facebook can be a great start. The key in Google ad words is understanding the correct keywords and making the right campaign updates such as adding negative keywords which are keywords that will not convert but cost money.
We make sure our campaigns are monitored and adjusted accordingly. This gives us an extra spot on the Google search results for targeted keywords.
Full Scope Dental Marketing Software
Having your marketing set up is one thing but being able to manage it correctly is another thing. We use Practice Beacon. This software allows us to organize the dental practice lead flow, scheduling, followups and review generation.
You want to stay organized and make sure you are following up with potential leads to help convert them into appointments and starts.
We all have busy lives and if someone clicked on our Facebook ad interested in the offer but was in the middle of work or running errands we need to follow up and let them know we are still here to assist and help.
Fast Clean Well Developed Website & Landing Pages
Not only is a well optimized website important but having the right call to actions in the right places is just as important.
Most people want to get answers quickly. They don't need long loading website times or a confusing landing page, website navigation where they cannot navigate and fill out a quick form or simply click to call.
A fast clean branded web design that is easy to navigate is key. Sending traffic to pages that they want to land on and understand is critical.
When we implemented all of these things together it produces an incredible positive flow of business.