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Ken Newhouse
Ken Newhouse

139 (3 of 3) - How To Kill Positive Word Of Mouth:  Method #3 –  Forget Why People Talk About You

139 (3 of 3) - How To Kill Positive Word Of Mouth: Method #3 – Forget Why People Talk About You

11/19/2018 3:51:15 PM   |   Comments: 0   |   Views: 50
A WARNING FOR DENTISTS: 

When Krispy Kreme first arrived they enjoyed rapid growth driven by positive word of mouth. 

Their doughnuts were hard to get, fresh & in limited supply.

Their amazing growth, however, instantly disappeared when they put their donuts (cold and stale) on store shelves and in every gas station under the sun.

Sadly, the management at Krispy Kreme “killed everything that was buzzworthy and remarkable” about the brand … when they “Forgot Why People Were Talking About Their Brand!" 

If you make this same mistake ... you'll kill any opportunity for positive word of mouth about you and your practice. 


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