Offering clients “incentives to spread the word about you and your practice” is often a mistake.
Here's why: You can make them feel dirty if they're paid for it.
Some things in life should never have a price tag.
Things like friendship, favors and recommendations for a product or service.
People engage in word of mouth because they love you, your staff and your brand, or they do it because it makes them feel good.
So, if you want to kill positive word of mouth about you and your brand … offer a monetary reward.
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