Most human beings are lazy.
In fact, they’re often incredibly lazy.
So, if you want positive word-of-mouth buzz about you and your brand to spread like wild fire - you’re going to have to provide the spark to ignite the inferno.
“OK! So, how do you do that, Ken?”
There are two things to get this process started:
1. Find a super-simple message, and
2. Help people share it
Your super-simple message should be one-sentence long ... and should revolve around a simple topic that anyone can remember.
Subscribe and/or Download Episode on iTunes - Click Here!