The Tools You Need for Dental Practice Success
The Tools You Need for Dental Practice Success
Let's face it-running a dental practice today is about more than delivering top-notch dental services.
Melanie Ariail

The #1 Dental Marketing Book That’s Helping Dentists Grow in 2025
Let’s be real—running a dental practice today takes way more than being a great clinician. You can invest in the latest tech, train your team, and deliver top-notch care, but if patients don’t know you exist (or if the wrong patients keep showing up), growth stalls. That’s the exact pain point...  Read More
How Dentists Can Use Video to Boost Marketing and Build Trust: Proven Strategies
When was the last time you scrolled through social media and didn’t stop on a video? Exactly. Video has become one of the most powerful tools in marketing—and for dental practices, it’s a game-changer. If you’re wondering how dentists can use video to boost marketing and build trust, you’re in the...  Read More
Top Strategies for How Behavioral Signals Impact Your Dental Practice's Local Rankings
When it comes to growing your dental practice, you probably already know how important  is. After all, most dental patients aren’t looking for a dentist three states away—they’re searching right in your neighborhood. And when they do, you want your practice to show up at the top of the local search...  Read More
From Compliance to Care: What Web Accessibility Really Means
When you hear “web accessibility,” you probably think of government regulations, the , and a list of technical requirements that sound more like a job for IT than a dental practice owner. But here’s the truth: web accessibility isn’t just about compliance—it’s about care. As a dentist, your mission...  Read More
Boost Your Dental Website's Performance: What Are Heatmaps and How Can They Improve Your Dental Website
Running a dental practice in today’s digital age isn’t just about clinical skills anymore—it’s also about making sure your  works as hard as you do. After all, potential patients are forming opinions about you long before they ever step foot in your office. The truth? How users interact with your...  Read More
How Visual Storytelling Makes Your Dental Website More Engaging: Enhance Patient Connection and Growth
If you’re like most dentists we work with, you know your  is important—but let’s be real for a second. Between managing your dental team, caring for patients, and running a successful dental practice, your website can feel like just another box to check on your long to-do list. But here’s the...  Read More
WHY NAP CONSISTENCY STILL MATTERS FOR LOCAL SEO IN 2025 (AND HOW TO GET IT RIGHT)
When it comes to growing your dental practice in 2025, few things are as frustrating as being invisible online—especially when you know potential patients in your community are searching for the exact dental services you provide. Here’s the kicker: even if you’ve invested in a beautiful , and tried...  Read More
ADA COMPLIANCE FOR DENTAL WEBSITES: WHY IT'S MORE IMPORTANT THAN EVER IN 2025
As the digital world continues to evolve, ensuring that your  is ADA compliant is more critical than ever. The Americans with Disabilities Act (ADA) was created to provide equal access to services and accommodations for individuals with disabilities. While this law originally focused on physical...  Read More
Top 22 Dental Marketing Books to Read in 2025
As a dental professional, you stand to gain a lot in business – and in life – by following the examples of the ‘success stories’ who came before you. Many of these stories can be found in this list of dental practice management books, including  books, productivity books, and more, that we’ve...  Read More
Using Social Media to Increase Patient Referrals
Using Social Media to Increase Patient Referrals Why Social Media Matters for Patient Referrals If you're not using social media to increase patient referrals, you could be missing out on one of the most powerful (and cost-effective) ways to grow your practice. Today’s patients don’t just rely on...  Read More
Case Study: Anderson Family Dentist Increases Monthly Revenue by $57,000 with Firegang Dental Marketing
Case Study: Anderson Family Dentist Increases Monthly Revenue by $57,000 with Firegang Dental Marketing Let’s be real for a moment—running a successful dental practice today is about so much more than just being great at dentistry. You can provide top-notch care, have the most advanced equipment,...  Read More
Mastering Competitor Analysis in Dental SEO: How to Outrank the Practice Down the Street
Let’s face it—running a dental practice today is about more than delivering top-notch dental services. You also need to show up where your potential patients are looking: online. That’s where competitor analysis in dental SEO comes into play. If your practice isn’t appearing on the first page of...  Read More
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