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Google became the top search engine because it focused on one thing: being the best at search. While AOL promoted instant messaging and email, and Yahoo filled its homepage with weather, stocks, and news, Google stayed focused on its mission to be the number one search engine. Over time, Google...  Read More
Identity Dental Marketing, a premier provider of marketing solutions for dental practices, offers unlimited pages of custom content for all their bespoke dental websites. This service highlights the company’s dedication to delivering personalized solutions that resonate with clients and drive...  Read More
Like an investment strategy, successful SEO requires you to diversify your portfolio. Using a variety of strategies on a daily, weekly, and monthly basis will help your website rank at the top of search engine listings. In this article, we break down four ideas that will help you build a winning...  Read More
Maximize Your Time, Minimize Your Stress As a successful dentist, your time is your most valuable asset. Balancing the roles of a business leader and a medical expert leaves little room for anything else. If you aspire to a life beyond the confines of dentistry, it's essential to delegate tasks...  Read More
I’m often asked questions like, “What platform is best for my practice if I can’t afford a professional website?” When it comes to marketing your practice, the honest truth is that you can’t afford NOT to have a professional website. Consider this from a top-down view. If you own a brick-and-mortar...  Read More
Effective dental logos embrace simplicity. Think of iconic logos like the Nike swoosh, Apple’s apple, or McDonald's Golden Arches. Their simplicity makes them memorable and effective. Great dental logos often feature modern fonts. Sans serif fonts are currently popular and viewed as contemporary...  Read More
Success is deeply personal, varying from person to person, each with their own unique vision of what it means to succeed. For some, it revolves around financial prosperity or the satisfaction derived from a productive day's work. However, for many, achieving a harmonious balance between work and...  Read More
For years, Google Maps restricted users to uploading only still images of businesses. However, the platform has evolved, and now users have the capability to upload short, location-based videos directly from their iPhones or Android devices. This presents an exciting opportunity for businesses...  Read More
For years, Google Maps restricted users to uploading only still images of businesses. However, the platform has evolved, and now users have the capability to upload short, location-based videos directly from their iPhones or Android devices. This presents an exciting opportunity for businesses...  Read More
Lately, I’ve been receiving an increasing number of emails, invoices, and letters from clients that originate from unethical outside marketing companies. I’ve come across advertisements disguised as invoices and numerous companies spamming my clients about supposed major Google changes, insisting...  Read More
I've been marketing dentists all over the country for about a decade. This time, I've learned a lot about how they interpret information. Understanding how to best communicate with my clients has allowed me to provide custom marketing solutions promptly. I know each dentist I meet is different, but...  Read More
Every month, more than 1.7 billion people use Facebook, transforming it into an indispensable platform for a wide range of functions. Users share their life's moments, both joyous and challenging, with friends, family, and other connections. This vibrant sharing culture makes Facebook a central...  Read More
If you haven't realized it yet, online reviews are highly valued by people. Google reviews, in particular, receive significant exposure and enhance your SEO efforts. Our clients frequently ask for advice on how to effectively garner dozens, or even hundreds, of 5-star reviews. Read on to discover...  Read More
If you haven't realized it yet, online reviews are highly valued by people. Google reviews, in particular, receive significant exposure and enhance your SEO efforts. Our clients frequently ask for advice on how to effectively garner dozens, or even hundreds, of 5-star reviews. Read on to...  Read More
To sustain success, practices must adopt a proactive stance towards marketing. Delve into why ongoing marketing is indispensable in our latest blog. Scenario Consideration: Imagine investing in a short-term marketing tactic, like a month-long high-cost ad. Initially, there's a surge in new...  Read More
Ask yourself this question: Why do patients choose you over other doctors in your area? Your answer to that question is your Unique Selling Proposition (USP). In dentistry, your USP should be the foundation of your brand and reputation. For instance, if your answer is, “Patients choose me because...  Read More
As a dental practice owner or manager, converting new patient inquiries into actual appointments is likely one of your primary goals. While this process can sometimes be challenging, implementing a few key strategies can significantly increase your conversion rates. Here are five actionable...  Read More
Dealing with negativity in business, whether it's unfounded criticism or unethical competition, requires a powerful strategy: letting it bounce off. This approach is essential for maintaining your motivation, staying connected with your team, and continuing your drive towards success. As your...  Read More
Engaging with your local community can be a powerful way to boost your practice's visibility. Yet, not everyone finds it equally easy to navigate this type of marketing. We've encountered doctors who lean more towards introversion and feel less at ease with community outreach. In such cases, I...  Read More
Wearing your shirt inside out might draw unwanted attention, but when it comes to marketing, adopting an inside-out perspective can transform your business, its persona, and ultimately, its success. Often, marketing agencies tend to rely on cookie-cutter approaches that have worked for others,...  Read More
Within the vast expanses of the internet, often referred to as "The Deep Web," lies a world largely uncharted by the average user. Despite its mysterious reputation, the safety of our online presence doesn't solely depend on the nature of the web itself but rather on how it's managed by...  Read More
As a specialist dentist, establishing and maintaining robust relationships with referring doctors is of paramount importance for the ongoing success and growth of your practice. An impactful strategy for demonstrating appreciation and fostering these invaluable connections lies in the thoughtful...  Read More
In today's convenience-driven era, some dentists resist the transition to online scheduling due to concerns about patient reliability and maintaining schedule control. However, the benefits of online scheduling far outweigh these apprehensions, urging dentists to embrace this change for practice...  Read More
Many individuals perceive marketing as a one-time setup, a task completed and then left to its own devices. You've crafted your website, implemented SEO strategies, and perhaps initiated a few advertisements. Is that the end of your marketing efforts? Far from it. Marketing is a dynamic field,...  Read More
Owning and managing your own dental practice demands a considerable investment of time and effort beyond patient care. As a dentist, you're intimately familiar with this reality. Yet, determining the optimal allocation of your valuable time to marketing endeavors can be a challenge. Your approach...  Read More
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Sally Gross, Member Services Specialist
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Email: sally@farranmedia.com
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