Getting Staff and Patient Communication Right for Increased Profitability

Dr. Bryan Laskin, Getting Staff and Patient Communication Right for Increased Profitability
Speaker: Dr. Bryan Laskin
Category: Practice Management
Format: MP4 Video Released: 7/29/2015
Running Time: 1 hour Expiration Date: 7/2/2017
  5.0 (2 Reviews)
Review Date: 7/2/2016
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CE Details

Credit Details
This electronically delivered self-instructional program is designated for 1.5 hours of CE credit by Farran Media.
AGD Code: 550.

The fee to view this course is $36. This cost includes the fee to take the exam and claim your CE credits.


Effective communication keeps office stress low and profitability high. Effective communication with your patients; from attracting new patients, answering the phone, treatment presentation, and having the patient leave happy, also increases your bottom line. Your patients receive the optimal experience in your office, yielding amazing benefits to almost effortlessly increase your daily production. With your staff communicating effectively, patient case acceptance increases and your schedule stays full – so much so you’ll think your staff are trying to work you to death. The strategies taught in this course will enhance communication with your team, patients and colleagues allowing you to work smarter and faster with skyrocketing profitability – while making everyone happy. Simple tools and techniques that are intuitive and easily adopted can dramatically change your patient’s perspective, building lasting trust and confidence in your office. These strategies build a cohesive team that works together to drive more patient procedures in a day increasing the bottom line, while increasing patient satisfaction. Staff are encouraged to attend this course, so your office can role-play treatment planning scenarios and adopt communication protocols that fit your office’s needs.

Description of Speaker:
A 1999 graduate of the University of Minnesota Dental School, Dr. Bryan Laskin operates a successful private practice in Wayzata, Minnesota. The practice, named Lake Minnetonka Dental, has a keen focus on efficient, esthetic restorative dentistry, with the goal of exceeding expectations, using the latest technology in a friendly, comforting environment. Dr. Laskin is a basic and advanced Patterson-certified CEREC trainer and Sirona Beta-tester, co-founder and moderator of the Minnesota CEREC and Galileos Study Clubs, as well as developer of OperaDDS, dentistry’s simplest and more secure communication system.

Educational Objectives:
Upon completion of this course, participants should be able to achieve the following:
  • Creative and immediate ways to use communication to increase case acceptance
  • How intra-office communication can increate motivation in your staff, resulting in increased profitability
  • How to make bones systems more effective and enticing
  • How HIPAA-compliance when communicating with your patients and colleagues can increase patient comfort
  • New technology to increase use and profitability with you CEREC system

This CE activity is supported by an educational grant from OperaDDS. Dr. Laskin declares having a financial interest in OperaDDS.

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CE Reviews


5.0  (2 Total Reviews)
2 people would recommend this course to a friend.
Instructor spoke clearly and was easy to understand 5.0
Course material was informative, organized, and up to date 5.0
Course objectives were consistent with course as advertised 5.0
Great points and real life examples of how to impr
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5/20/2016 8:45:16 PM
Dr Laskin delivers. Could help ANY practice.
Bill Rossi Bill Rossi
10/18/2015 10:48:56 AM
Instructor spoke clearly and was easy to understand 5
Course material was informative, organized, and up to date 5
Course objectives were consistent with course as advertised 5
Dr Laskin's sincerity comes through. Truley practical advice that is encompasses an ethical , respectful experience for patients , staff and Doctors. Bryan tends toward high tech practice, yet his advice will work for anyone , the technology he uses just enhances the approach. Very well thought out C.E.
American General Dentistry (AGD), Program Approval for Continuing Education (PACE) approved, FAGD / MAGD CreditApproved PACE Program Provider
FAGD / MAGD Credit
Approval does not imply acceptance by a state or
provincial board of dentistry or AGD endorsement.
1/1/2016 to 12/31/2018
Provider ID# 304396
American Dental Association (ADA), Continuing Education Recognition Program (CERP) provider
Farran Media is an ADA CERP Recognized Provider.
ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.
This activity meets the educational criteria required for verifiable Continuing Professional Development under the General Dental Council Lifelong Learning scheme and represents 1.5 hours of verifiable CPD.

Legal Disclaimer:
The CE provider (Farran Media) uses reasonable care in selecting and providing content that is accurate. The CE provider, however, does not independently verify the content or materials. The CE provider does not represent that the instructional materials are error-free or that the content or materials are comprehensive. Any opinions expressed in the materials are those of the author of the materials and not the CE provider. Completing one or more continuing education courses does not provide sufficient information to qualify the participant as an expert in the field related to the course topic or in any specific technique or procedure. The instructional materials are intended to supplement, but are not a substitute for, the knowledge, expertise, skill and judgment of a trained health care professional.

Continuing education credits issued for completion of online CE courses may not apply toward license renewal in all licensing jurisdictions. It is the responsibility of each registrant to verify the CE requirements of his/her licensing or regulatory agency.

Computer Requirements:
Click here to see a list of computer requirements before taking the course.

State CE Requirements:
Click Here for CE requirements by state. Please note that this information is current as of the time of listing. This information is subject to change at any time from the state boards. For the most up-to-date information, please contact your state board directly.

Refund Policy
There are no refunds for Online CE courses. Please contact technical support if you run into technical difficulty.

For any questions, please contact Howard Goldstein, DMD, Director of Continuing Education at
To reap the full benefits of this CE course, the presenters (Howie Horrocks and Mark Dilatush) have agreed to create a marketing plan specifically tailored to your practice and your specific market area. Having your marketing plan printed and open while you view the course material, will greatly individualize your learning experience.
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