BulletProof Dental Practice podcast
BulletProof Dental Practice podcast
A weekly podcast by Dr. Peter Boulden and Dr. Craig Spodak, designed to help you grow your practice through two pillars of success; Systems and Marketing
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kelston
kelston

Optimizing Local Dental SEO Presence w/Darren Shaw

Optimizing Local Dental SEO Presence w/Darren Shaw

12/15/2016 10:29:36 AM   |   Comments: 0   |   Views: 176

Optimizing Local Dental SEO Presence w/Darren Shaw

Listen on the website:

Bulletproof Dental Practice Ep0
9

Stream audio here:

Optimizing Local Dental SEO Presence w/Darren Shaw

Host: Dr. Peter Boulden Atlanta Dental Spa
Guest: Darren Shaw
Founder & President of Whitespark
Email: darren@whitespark.ca

Key Takeaways:

  • Local SEO is about making sure your business appears in local search.
  • Google has become better at showing you relevant search results that are near your location.
  • Google is mobile-first. You need to design your website for mobile by either having a mobile-specific site or have a responsive site.
  • Organic SEO is based on the content and the links on your website. Local SEO adds reviews, citations (listing in business directory) and Google My Business listing.
  • Citations
    • Citations is anywhere in the web where your name and business address is mentioned. Be careful not to overdo or it will appear spammy.
    • Note: If you use Yext, cancelling it will have major impacts to your listings.
  • Reviews
    • You can ask people to write reviews for you in Google by sending them a link.
    • For Yelp, only ask active Yelpers for review. Otherwise, the review won’t be credited. Tip: Connect your Yelp account to your Facebook account to find active Yelpers among your friends.
  • Tips on how to check your local SEO
    • Ask your customers to write reviews for you in Google.
    • Build your listings online in the Top 50 directory website.
    • Claim your business in Google.
    • Increase relevant content in your website.

Resources:

Google Review Link Generator

 by Whitespark

Book:
The Orenda by Joseph Boyden

Productivity App:
AHRefs

Tweetables:
“Reviews have massive impact on your business, not just your ranking. – Darren Shaw”



 


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