As you create your Vision for your Company, it is very Important to create the Core Values from which you will develop your culture, your brand, and your business strategies.
Why have Core Values? Every practice has an office culture, whether you have designed it, or it has evolved. Do you focus on being compassionate? Perhaps you value seeing every patient on time. Other offices focus on community service.
These are the Core Values of Jamaica Cosmetic Dental Services
1.) Always Show Compassion
2.) Deliver a Wow Experience Every Time
3.) Ask the Right Questions
4.) Listen With Two Ears and One Heart
5.) Pursue Growth and Learning
6.) Think Big and Have Fun
7.) Build a Positive Team and Family Spirit
8.) Insist on the Highest Standards
9.) Build a Stronger Community
10.) Be Humble
What these mean to our company are that we must always be patient and meet our patients where they are. We must not judge them. We must ensure consistency, and ensure that our patient's experience with us is unlike any dental office that they have ever been to before. We must ask lots of questions to get a full understanding of what exactly the patient wants so that we can better serve them. We must listen and treat our patients as if they were in our own family.
Education is very important. All of our team members have kindles for our book club and we have weekly lunch and learns. Our office must be a fun environment were we look forward to coming together to exceed our patient's expectations. We must offer consistency and quality in our dental work. It must be beautiful, strong, and long lasting. We absolutely must build stronger communities. We currently give away proceeds from our new patient exams to a different charity every month, as well as have hosted free kids dental days. Finally, and most importantly, we must be humble.
I challenge you to take the time with your team and come up with what's important to your practice, and most importantly, put it into ACTION!