One Way Forward: Embrace the Startup Hustle by Brian Weatherly

One Way Forward: Embrace the Startup HustleApplying entrepreneurial thinking to transform your practice

by Brian Weatherly, CEO of HenrySchein One


Thirty-five years ago, I found myself in the trenches of a software startup, working around the clock. My brother and I weren’t just building software; we were problem-solving, pushing the boundaries of technology and constantly asking, “How can we forge the new frontier?” That mindset of continuous improvement and customer-driven, patient-centric innovation has stayed with me throughout my career. Now, as CEO of Henry Schein One, I see that same spirit as the key to the next generation of dental technology.

The dental industry is at an inflection point. Just like in the startup world, those who embrace innovation and think differently will drive their practices ahead.

Think like a builder
Entrepreneurs disrupt the way things are to create better solutions. As a practice owner, think about whether you are spending too much time on manual tasks like scheduling, patient communications, and insurance verification, and how technology can improve those processes. Better means finding ways to streamline workflow, reduce inefficiencies, and create more time for patients. Just as my team and I once built software to help dentists manage their businesses more effectively, today’s dental technology is evolving to reduce administrative burdens.

Optimize for efficiency and scalability
One of the biggest lessons from the startup world is that growth only happens when you create a scalable workflow. Many practices rely on a patchwork of loosely coupled tools, which leads to inefficiencies, missed revenue opportunities and a frustrated team. Instead of forcing a one-size-fits-all approach, practices should focus on building a safe, customized workflow that meets their unique needs. The right solutions should not only streamline operations but also provide transparency, security and flexibility, allowing your practice to grow without compromise.

Leverage data to make smarter decisions
Successful startups use data to make smarter decisions, tracking user behavior, measuring outcomes and refining their approach based on insights. Dental practices can benefit from the same strategy. The right dental technology should provide a clear view of patient retention, case acceptance rates and financial performance. But not all technology is equally insightful or seamlessly integrated into your workflow. Choosing a highly connected platform ensures easy access to the data that matters, helping you make informed decisions, allocate resources efficiently and grow your practice.

Prioritize the patient experience
In the startup world, the best products thrive not just because they exist, but because they solve real problems and seamlessly integrate into users’ daily lives. The same is true for dental practices. Patients today expect convenience, transparency and a seamless experience. I bet you do too. How convenient is it to check in for a flight from your phone instead of waiting in line at the airport? Or deposit a check through your banking app without visiting a branch?

These small technological shifts make a significant impact on your life. Practices that use automation to simplify scheduling, reminders, payments and follow-ups will not only improve patient satisfaction but also increase retention and referrals.

Be willing to evolve
Adaptation is key to survival. What worked yesterday won’t necessarily work tomorrow. The most successful practice owners will be those who embrace change, whether that means adopting new technology, shifting business models or rethinking the patient journey.

I believe the power of technology can revolutionize dental practices. But more importantly, I believe in the power of practice owners to reimagine what’s possible and lead their teams to success.

The question is: Are you ready to build the future of your practice?

Author Bio
Brian Weatherly Prior to becoming CEO, Brian Weatherly served as chief operating officer of Henry Schein One. With deep roots in dental technology, he led Software of Excellence, driving improvements in customer satisfaction, retention, and product direction. After leading its sale to Henry Schein in 2007, he took on global leadership roles in dental technology. With decades of experience, he has helped shape innovative solutions that support thousands of dental practices.



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