Easily Promote Your Aesthetic Practice to Affluent Patients

How would you like to promote your practice in high-end glamour magazines such as Cosmopolitan, Shape, Town&Country, Marie Claire and Harper’s Bazaar? Too expensive you think? Think again! By utilizing the magic of direct routing technology and the power of co-operative advertising 1 800 BEST DDS has made it possible for dentists to target the affluent patients interested in aesthetics through advertising in these publications.

How it Works
Essentially what 1 800 BEST DDS has achieved is a method of advertising in national magazines and delivering those consumers locally to participating dentists. When a dentist joins the 1 800 BEST DDS marketing program, the zip codes where his or her office is likely to draw from are mapped. When patients call 1 800 BEST DDS from anywhere in those zip codes, the phone is automatically routed to the participating dentist. Technology has allowed 1 800 BEST DDS to eliminate the cost of call centers associated with some other co-operative marketing programs. As dentists already have receptionists trained to talk to patients and schedule appointments; 1 800 BEST DDS’ philosophy is it is best to have the phone ring directly in the dentist’s office rather than being intermediated by a call center. This direct routing technology guarantees its members that all the calls generated in their zip codes are coming only to them!

Because 1 800 BEST DDS represents only one dentist exclusively in selected zip codes it can also program its website, www.1800BESTDDS.com, to drive any inquiries from those zip codes to the website of the member dentist. Since its ads appear in millions of printed magazines each month, 1 800 BEST DDS can use the ads to promote its web portal in addition to search engines such as Yahoo, Google and Overture.

By integrating web-marketing and print advertising under an easy to remember anagramic telephone number, 1 800 BEST DDS provides a complete marketing solution for cosmetic dentists. Essentially 1 800 BEST DDS becomes the marketing arm geared towards the kind of cosmetic dentistry its members want to perform.

Marketing Your Practice in a Unique and Upscale Way
There are many ways to market your practice such as direct mailers, yellow pages, glossy regional magazines, cable TV or radio, but the problem with each of them is your competitor can buy exactly the same marketing package. None of these marketing techniques separate your practice from other dentists in your neighborhood. Being part of 1 800 BEST DDS makes your practice unique. By its exclusive nature, this marketing program is not available to your competitors. The national ads showcase 1 800 BEST DDS’ member dentists by showcasing the quality work they can do and the value proposition that a beautiful smile represents.

In-Office Marketing
No one boasts to their patients that they have the largest ad in the yellow pages, but being part of 1 800 BEST DDS is something you want all your patients to know about. Each member dentist receives a case of 1 800 BEST DDS professional strength whitening toothpaste to distribute to their patients. The toothpaste is a better gift to patients than floss or toothbrushes and continues to market your practice to the patients in your office. In addition to the toothpaste all members receive a beautiful plaque denoting membership in the 1 800 BEST DDS program. Regularly, 1 800 BEST DDS receives calls from patients asking if their dentist is a member after seeing advertisements in the glamour magazines.

Joining 1 800 BEST DDS
The 1 800 BEST DDS program started nationally in November and has grown largely by word of mouth. Because their advertising is geared explicitly toward upscale patients interested in aesthetics, the program is only suitable for dentists interested in attracting and serving these patients. The main criteria for joining the program is demonstrating training and experience in cosmetic dentistry.

If you feel your practice could benefit from this unique and upscale marketing program call Dr. Sandhu at (212) 545-1266.

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About 1 800 BEST DDS The 1 800 BEST DDS marketing program was started by Baldev Sandhu, MD a board certified Plastic Surgeon to provide a turn-key marketing solution for cosmetic dentists. He is chairman of Sandhu & Co., a professional services marketing company and brings his wide experience in marketing aesthetic practices to 1 800 BEST DDS.