Since 2007, ClearCorrect
President and CEO Jarrett
Pumphrey has lead the development
of the company’s
product line – standardizing
and automating its manufacturing
processes and improving
service to its providers,
making it the second largest
clear aligner provider in the
world. Now Pumphrey is leading
the charge for ClearCorrect’s next phase – aptly called
“Phase Out,” which looks to eradicate unsafe drinking water
supplies around the world, amongst other efforts. Dentaltown
Magazine sat down with Pumphrey to learn more about the
company’s intriguing charitable venture.
ClearCorrect is riding one amazing wave of change
these days. Five years ago, you came out with the
goal to change the clear aligner industry, and it seems
you’ve made an impact since Inc. magazine named
ClearCorrect as America’s fastest-growing health
company for 2011. And now it seems ClearCorrect is
out to change the world! You’ve started a new project
called Phase Out, which initially focuses on phasing
out unsafe drinking water. Tell us more. What was the
reason for starting this project?
Pumphrey: When we started ClearCorrect, it was out of a
passion to help. Doctors didn’t have a choice in clear aligners,
and we wanted to help change that. Now five years later, we’ve
started Phase Out, which stems from that same passion to help.
Phase Out is our way of expanding how we help and who we
help while remaining anchored to the core of our business – and
even driving us in some ways – to create a great clear aligner
product for our doctors.
What is the purpose of Phase Out?
Pumphrey: We want to help eliminate life-impacting issues
for people in need. We plan on taking on a range of issues from
malaria to hunger, illiteracy to human rights injustices. We want
to help people in all parts of the world from our own backyard
to those in developing nations.
Can you explain how this Phase Out project works?
Pumphrey: The project is driven by our phase-based
approach to clear aligners. Unlike other systems that manufacture
and ship all the aligners for a case upfront, we make and ship
our aligners in batches or what we call “phases” of four sets at a
time. We do this so doctors have the flexibility to make changes
or corrections mid-treatment, if needed, without added costs.
When doctors prescribe ClearCorrect to their patients, they
can choose either a full treatment, which includes up to eight
phases, or a limited treatment, which includes up to three phases.
When all goes smoothly, as it often does, dentists end up with
a phase or two left over at the
end of treatment. Those leftover
phases used to mean nothing.
Now, with Phase Out, for every
leftover phase, we’re putting $20
toward phasing out life-impacting
issues for people in need.
What do doctors or their
patients need to do to participate
in this project?
Pumphrey: That’s the best
part – our doctors and their
patients are already a part of the
process. Both doctors and patients
play a key role in making leftover
phases more likely at the end of treatment. Our doctors can help
by using the features we include with our products to make the
most of the phases they get (i.e. dental models for making inhouse
replacements, compliance checkpoints for ensuring good
patient compliance, etc.), and their patients help by simply
wearing their aligners as instructed, which typically means at
least 22 hours a day.
HOf all the causes you could undertake, why is
ClearCorrect first aiming to “phase out” unsafe
drinking water?
Pumphrey: We decided we’d tackle water first because it’s
one of life’s most basic essentials. It’s something so basic, no one
should have to go without it, yet nearly one billion people on
the planet – that’s one in every seven of us – don’t have access to
clean, safe drinking water. They can’t just turn on the
tap. They have to walk miles for water, and even then it’s
likely to make them sick. Unsafe water and a lack of
basic sanitation kill more people every year than all
forms of violence, including war. The worst part is that
90 percent of the 30,000 deaths that occur every week
from unsafe water and unhygienic living conditions are
of children under five years of age.
This sounds like a pretty big undertaking. Are you
working with anyone to phase out unsafe drinking
water?
Pumphrey: It is a huge undertaking but we’re not tackling
it alone. We’ve teamed up with a very talented and passionate
group called charity: water (www.charitywater.org). They’ve
already made amazing progress in eliminating the water crisis for
millions of people. They’re the experts in this. We’ve learned a
lot from them about the scope of the problem, and we just want
to help them do what they do best. For every leftover phase we
have, for every $20 we can give charity: water, they can give one
person access to clean, safe drinking
water. They’re a perfect fit for
our Phase Out program.
I realize you just started this
project in January of this
year, but can you give us
some idea of what has been
achieved so far?
Pumphrey: So far we’ve raised
about $22,000, which will help
about 1,100 people gain access to
clean and safe drinking water. We
hope to help tens of thousands
more by the end of the year.
How can doctors know if patients they treat with
ClearCorrect helped toward this cause?
Pumphrey: Doctors and their staff can see the direct impact
they’re making through our online case management system,
ClearComm. They can log on and see exactly how many people
they’ve helped through Phase Out.
Where can dentists go to learn more about this
Phase Out project?
Pumphrey: They can visit www.clearcorrect.com/phaseout/
for more details.
Thanks for your time, Jarrett, and we wish you the
best with Phase Out.
Pumphrey: Thank you!
|