ClearCorrect's Next Phase by Benjamin Lund, Editor, Dentaltown Magazine

Since 2007, ClearCorrect President and CEO Jarrett Pumphrey has lead the development of the company’s product line – standardizing and automating its manufacturing processes and improving service to its providers, making it the second largest clear aligner provider in the world. Now Pumphrey is leading the charge for ClearCorrect’s next phase – aptly called “Phase Out,” which looks to eradicate unsafe drinking water supplies around the world, amongst other efforts. Dentaltown Magazine sat down with Pumphrey to learn more about the company’s intriguing charitable venture.

ClearCorrect is riding one amazing wave of change these days. Five years ago, you came out with the goal to change the clear aligner industry, and it seems you’ve made an impact since Inc. magazine named ClearCorrect as America’s fastest-growing health company for 2011. And now it seems ClearCorrect is out to change the world! You’ve started a new project called Phase Out, which initially focuses on phasing out unsafe drinking water. Tell us more. What was the reason for starting this project?
Pumphrey: When we started ClearCorrect, it was out of a passion to help. Doctors didn’t have a choice in clear aligners, and we wanted to help change that. Now five years later, we’ve started Phase Out, which stems from that same passion to help. Phase Out is our way of expanding how we help and who we help while remaining anchored to the core of our business – and even driving us in some ways – to create a great clear aligner product for our doctors.

What is the purpose of Phase Out?
Pumphrey: We want to help eliminate life-impacting issues for people in need. We plan on taking on a range of issues from malaria to hunger, illiteracy to human rights injustices. We want to help people in all parts of the world from our own backyard to those in developing nations.

Can you explain how this Phase Out project works?
Pumphrey: The project is driven by our phase-based approach to clear aligners. Unlike other systems that manufacture and ship all the aligners for a case upfront, we make and ship our aligners in batches or what we call “phases” of four sets at a time. We do this so doctors have the flexibility to make changes or corrections mid-treatment, if needed, without added costs.

When doctors prescribe ClearCorrect to their patients, they can choose either a full treatment, which includes up to eight phases, or a limited treatment, which includes up to three phases. When all goes smoothly, as it often does, dentists end up with a phase or two left over at the end of treatment. Those leftover phases used to mean nothing. Now, with Phase Out, for every leftover phase, we’re putting $20 toward phasing out life-impacting issues for people in need.

What do doctors or their patients need to do to participate in this project?
Pumphrey: That’s the best part – our doctors and their patients are already a part of the process. Both doctors and patients play a key role in making leftover phases more likely at the end of treatment. Our doctors can help by using the features we include with our products to make the most of the phases they get (i.e. dental models for making inhouse replacements, compliance checkpoints for ensuring good patient compliance, etc.), and their patients help by simply wearing their aligners as instructed, which typically means at least 22 hours a day.

HOf all the causes you could undertake, why is ClearCorrect first aiming to “phase out” unsafe drinking water?
Pumphrey: We decided we’d tackle water first because it’s one of life’s most basic essentials. It’s something so basic, no one should have to go without it, yet nearly one billion people on the planet – that’s one in every seven of us – don’t have access to clean, safe drinking water. They can’t just turn on the tap. They have to walk miles for water, and even then it’s likely to make them sick. Unsafe water and a lack of basic sanitation kill more people every year than all forms of violence, including war. The worst part is that 90 percent of the 30,000 deaths that occur every week from unsafe water and unhygienic living conditions are of children under five years of age.

This sounds like a pretty big undertaking. Are you working with anyone to phase out unsafe drinking water?
Pumphrey: It is a huge undertaking but we’re not tackling it alone. We’ve teamed up with a very talented and passionate group called charity: water (www.charitywater.org). They’ve already made amazing progress in eliminating the water crisis for millions of people. They’re the experts in this. We’ve learned a lot from them about the scope of the problem, and we just want to help them do what they do best. For every leftover phase we have, for every $20 we can give charity: water, they can give one person access to clean, safe drinking water. They’re a perfect fit for our Phase Out program.

I realize you just started this project in January of this year, but can you give us some idea of what has been achieved so far?
Pumphrey: So far we’ve raised about $22,000, which will help about 1,100 people gain access to clean and safe drinking water. We hope to help tens of thousands more by the end of the year.

How can doctors know if patients they treat with ClearCorrect helped toward this cause?
Pumphrey: Doctors and their staff can see the direct impact they’re making through our online case management system, ClearComm. They can log on and see exactly how many people they’ve helped through Phase Out.

Where can dentists go to learn more about this Phase Out project?
Pumphrey: They can visit www.clearcorrect.com/phaseout/ for more details.

Thanks for your time, Jarrett, and we wish you the best with Phase Out.
Pumphrey: Thank you!

About ClearCorrect
ClearCorrect works with more than 11,000 dentists making it the second largest clear aligner company in the world. The company offers a doctor-friendly approach including a phase-based delivery system to enhance flexibility and control for dentists. For more information, visit www.clearcorrect.com or call 888-331-3323.
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