Have you ever walked out of a Sandra Bullock movie and wished you could have those 90 minutes of your life back? When one of our patients fails to show for an appointment or cancels at the last minute, that time is also lost forever. This month I would like to share my approach to this difficult issue.
Don’t be afraid to be strict.
When a patient fails to show for an appointment or cancels at the last minute, your staff needs to be empowered to politely inform the patient that this behavior cannot become
a pattern. A gentle reminder of your office policy is in order for the first offense. Document
the conversation in the appropriate place in your practice management software.
You control the schedule – offer two choices.
This is a common suggestion and I believe it is good advice. When members of your
staff offer a patient an appointment, they should offer two choices at a time. Never start the conversation with, “When do you want to come in?” Asking this surrenders your control
over the schedule. Offering two options allows you to schedule within our block system,
and keeps unreliable patients away from prime time slots. Commit to this enthusiastically for a month and you will understand the benefits.Have hygienists or dental assistants schedule appointments.
Certainly this only applies to offices that have computers in the treatment area. When
hygienists schedule patients, they become responsible for their schedule and the patients
are more likely to keep this “contract” with their provider. After all, they just spent 50 minutes
together and this bond might be stronger than with the team member that calls them
to confirm. Similar to hygienists, when a dental assistant spends 90 minutes with a crown
patient, they have a bond by the end of the appointment. When they schedule the crown
seat, they are making plans with the patient to “meet again.” The bigger benefit is the time
savings for the front office staff that is often busy with check-in/check-out and multiple
incoming phone calls.
What are the penalties for no-shows and last-minute cancellations?
The first step to a consistent approach with unreliable patients is clear communication
of your policy. In our office, this starts with printed information at the bottom of all
appointment cards. When a patient breaks an appointment in the practice, you are obligated to remind the patient when the infraction is fresh. Of course, documentation is
imperative. The penalty for failed appointments in our practice is $1 per minute for the
time that was scheduled – reasonable and easy to calculate. Discuss this with your staff at
your next meeting and they will enthusiastically support your desire for a consistent policy.
The best offense is a good defense.
One of the most obvious reasons we confirm patients is to catch changes in schedule
before they become last-minute cancellations or no-shows. In our office we confirm all
appointments by phone two days in advance. The additional day affords us time to recover
from any cancellations at the time of confirmation. This is not a perfect system in the age
of voice-mail so we are planning to add e-mail confirmation in 2008. We currently do this
by request, but there are a number of companies in the industry that offered automated
methods for e-mail confirmation. I think patients are more likely to respond to an e-mail
than pick up the phone and call back.
I will certainly acknowledge that every situation and circumstance cannot be
addressed in this limited space. When all else fails, use your open time to participate on Dentaltown.com. We appreciate your support. Do you have a comment to share or a
problem that needs a solution? Send me an e-mail: tom@dentaltown.com.