Practice Growth & Dental Marketing
Practice Growth & Dental Marketing
Practical insights on dental marketing, patient growth, SEO, paid advertising, AI, and practice growth strategies from the team at Firegang Dental Marketing.
Blog By:
BeckySpicer
BeckySpicer

Want More New Patients? You Might Be Overlooking Your Biggest Opportunity

Want More New Patients? You Might Be Overlooking Your Biggest Opportunity

10/23/2026 10:18:00 AM   |   Comments: 0   |   Views: 44
When a dentist tells me they want more new patients, one of the first things I like to look at isn't their marketing budget. It's what happens when a potential patient actually calls their office.

I recently worked with a dentist who was excited about scheduling 19 new patients during his first month with us. His goal was 25, so we took a closer look at his numbers.

What we found was interesting.

He had 38 qualified new patient opportunities, but only 19 actually scheduled appointments. That's a 50% conversion rate.

Now, we could have recommended increasing his advertising budget to generate more calls. But I saw another opportunity.

What if we could help his team convert more of the calls they were already receiving?

Here's what that could look like:
  • At 50% conversion: 19 new patients
  • At 60% conversion: Approximately 23 new patients
  • At 70% conversion: Approximately 27 new patients
That's potentially 8 additional new patients without increasing his marketing budget or generating a single additional lead.

After working with more than 1,000 dentists over the past 10 years, I've seen firsthand how much of a difference front desk call coaching can make.

Your marketing can do a great job getting the phone to ring, but if those calls aren't turning into appointments, you're missing opportunities for growth.

I put together this short video to walk through the example and explain why I believe call conversion deserves more attention.

Watch the video here:I'd love to hear from other dentists and practice owners. Are you regularly tracking your new patient call conversion rate, or is this something you haven't really looked at?

Becky Spicer
Vice President, Firegang Dental Marketing
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