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3 Reasons Marketing Agencies Want Your Ad Spend To Pass Through Their Agency
Why do they want your money to come through the agency instead of going straight to Google Ads or Facebook? 1. They can show higher overall revenues 2. Pooling dollars together allows them to seem more accomplished 3. They can hide fees For additional dental marketing advice, join Dental...  Read More
Categories: Marketing
How Did You Get Into Dental Marketing?
In 2007, I graduated from Marquette University with honors and entered the “real world”. I had already completed multiple unpaid internships and applied to every advertising agency in Chicago and Milwaukee. With very little opportunity available (due to a panicked economy), no family connections...  Read More
Categories: Marketing
Put Your Oxygen Mask on First!
This morning, I had a quick discussion with a friend. I asked how his business was coming along.  He told me that it’s not profitable yet but growing.  He told me that his role in his non-profit is making it harder to have enough time to get his business off the ground. I’ve been there. A common...  Read More
What Kills Dental Team Morale?
Many dentists graduate dental school and go on to work as an associate for a few years before starting their own practice.  You often start out as a top dog and sometimes have a hard time relating to what life was like prior to being a business owner.  Unlike restaurant managers and business...  Read More
3 Quick Dental Marketing Tips
1. Make sure your patients know what services you offer. Many dentists skip the suggestion to develop a customized brochure for their office.  They think that the freebies sent in the mail provide enough information about their services.  Patients often see these brochures and still question...  Read More
A Dentist's Biggest Mistake
Your business has a brand, or a reputation that encompasses who you are, what you do, and how you do it. Unfortunately, most dentists do not understand the importance of creating a business identity. Many dentists without a branding strategy struggle to stand out. It is a critical component to the...  Read More
Little Letter, Big Results
Recently, I made a trip to the dentist for a routine teeth cleaning. I was trying out a new practice in my area, and I had a good experience with them. About a week later, I received a new patient letter, in which they welcomed me to their practice, briefly described their philosophy, and kindly...  Read More
Categories: Marketing
10 Ways to Improve the Patient Experience
10. Greet your new patients with a handshake and kind introduction. 9.  Offer water bottles, coffee and tea in your waiting area. 8. Let your patients know that as a courtesy you will submit to their insurance company. 7. Take at least 10 minutes talking with the patient and asking specific...  Read More
Dental Logo: Having an Identity Crisis?
Take a moment to examine your current logo. What do you take away from its design? Your logo is not your brand. It is a part of brand identity, but it is not your brand. People are meant to identify your logo and instantly connect it with your brand and its overall message, without any further...  Read More
Categories: Marketing, Office Design
Dental Marketing Plans
When a company invests in marketing, there is one goal in mind; to see results. One problem that many practices face when outsourcing marketing is that the different aspects of their marketing strategy are non-cohesive. Identity Dental Marketing is a one stop shop for dentists looking to expand...  Read More
Categories: Marketing
50 Ways To Grow Your Practice
The following list was created to stimulate thought and marketing creativity. It should help anyone to promote business by encouraging you to be marketing-minded! 50. Use  to connect and keep in touch with your clients. 49. Make sure your website appears professional and modern, it’s your first...  Read More
Why should patients choose you over other doctors in your area? If you can’t answer this question, then it’s time to take a moment and rethink your marketing strategy. Your answer is what we call your Unique Selling Proposition, or USP. As a dentist, your USP needs to be the foundation of your...  Read More
Categories: Marketing
How can you become the go-to dentist in your community for larger cases such as dental implants or complete smile replacement? The answer is smart marketing like the one made for dental . Learn how to expand your reach for big cases in our latest blog. Building Credibility through Patient...  Read More
Categories: Marketing
If you are starting a new dental practice or business, your first step is to name it. The most obvious choice is to name it after yourself, especially if you are a solo practitioner; but it’s a good idea to slow down and contemplate Shakespeare’s timeless question, What’s in a name?  There are...  Read More
Categories: Marketing
Marketing your practice should be a proactive approach, not a reactive one. Learn why successful practices need ongoing marketing in our latest blog. Consider This: Imagine a scenario in which you and your team have just invested in a short-term marketing approach such as a high-cost ad that runs...  Read More
Categories: Marketing
Why are my ads not working? Like ALL marketing methods, paid digital advertising takes time to work. Usually in the third month, the campaign has matured past its learning phase and will begin to produce the expected results. As time goes on, personalized tweaks will be implemented to the campaign...  Read More
Categories: Marketing
It has been a long-held belief in the dental profession that there is no place for marketing in dentistry. Unfortunately, the marketing industry is not doing itself any favors when it comes to dispelling this myth in my opinion. For some doctors, it is the concern that marketing may be simply too...  Read More
Categories: Marketing
With the popularity of social media, it is easy to forget the importance of a strong website. However, when someone is looking for a new dentist, the first place they will look is Google; the second is their website. Like it or not, a practice will be judged on how its website looks and functions....  Read More
Categories: Marketing
What You Need to Know About Branding Many people talk about branding – What’s your brand? Does this partnership align with my brand? Is it time for a rebrand?– but what does that mean? Grace Rizza, founder and CEO of Identity Dental Marketing, is an expert on branding for dental practices and...  Read More
Categories: Marketing
How to Target Your Ideal Facebook Ads Audience The Facebook ads dashboard makes it possible to narrow down potential audiences by broad demographic information, such as gender, age range, interests, and location. What it can’t tell you is whether you have targeted the right audience for your...  Read More
Categories: Marketing
More than one billion new users join social media every day, according to Hootsuite. If you are ready to ramp up your social media game, you must be intentional about it or risk getting lost in a fast-growing crowd. By now, most practice owners know that social media is divided into organic and...  Read More
Categories: Marketing
If you’re considering purchasing a custom press release, it’s a great idea for many situations, and it can be very beneficial to any business owner.    It is most commonly used in the following situations:                 Introducing a new service, technology, or expanding services to a new...  Read More
Categories: Marketing
Apple Business Connect is a new program from Apple that aims to help businesses of all sizes improve their communication and collaboration with employees, customers, and partners. The program offers a range of benefits for businesses that are looking to stay ahead of the curve in terms of...  Read More
Categories: Marketing
Facebook Live is an effective tool to increase awareness of your dental practice. Going live regularly engages viewers with original content for much longer than a typical post. It presents a unique opportunity to educate patients, build brand awareness, and generate new patient leads. The. Here...  Read More
Direct mail is helpful when announcing a new business or new service offerings. It tends to “work” to generate about 3 new patients per 5,000 pieces until it tapers off and stops working after about 5-6 mailers. Direct mail works best when paired with aggressive offers. This is because the...  Read More
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