Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
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Mark D

#46: Internet Strategy: Connecting the Dots | Dental Marketing Mastery Podcast

#46: Internet Strategy: Connecting the Dots | Dental Marketing Mastery Podcast

3/20/2017 4:00:00 AM   |   Comments: 0   |   Views: 70

We take you through the decision-making process that a potential new customer will go through before they finally book an appointment with your practice. 

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Podcast Highlights:

  • How reviews and reputation management affect online AND offline performance
  • Googling pizza as an exercise
  • The psychology behind clicking on search results
  • Avoiding the "train wreck" companies
  • How consumers JUSTIFY the dentist they choose
  • What a 2.8 star rating means vs. a 4.8 star rating
  • Offline advertising
  • The 5.0: good or bad?
  • Free Marketing Plan from New Patients Inc.: https://goo.gl/9YVCbM 
  • The decision-making process behind websites
  • Converting website visitors to phone calls
  • The important of convenience and online scheduling
  • Why 20% of phone calls are missed... and how to prevent it
  • How to take away borders from decision making
  • How to get a 7pm Sunday Evening caller turned into a patient
  • The impact of software on your website
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