Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
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Mark D
Mark D

#45: Combining Online and Offline Marketing | Like Peanut Butter and Jelly

#45: Combining Online and Offline Marketing | Like Peanut Butter and Jelly

3/13/2017 4:00:00 AM   |   Comments: 0   |   Views: 68

In this episode of Dental Marketing Mastery, we discuss the importance of combining your online and offline marketing efforts.

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Podcast Highlights:

  • The problem with putting all of your eggs into one basket
  • Offline advertising's effect on your online properties
  • Over-allocating budget to a specific service you provide
  • The expiration date on using PPC only
  • Avoiding the "niche trap"
  • Taking advantage of decreased competition in offline media
  • Reallocating budget to drive more family patients
  • Proper ad rotation strategies
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