When you crack the code to become a big producer you realize it is not all that difficult. The reality is, however, only a few ever reach consistency in producing in the five-figure range every day, week after week, month after month, year after year. Why is it such a struggle to be consistent?
I believe it is because dentists don’t stop and plan well. They don’t know what the BIG FIVE are, much less strive to understand and achieve mastery over them. Remember, at the turn of the 20th century, when the Big Game Hunters used to go to Africa to bag the Big Five? They were after the fiercest, the rarest, and the most difficult kills on the continent: the rhino, the elephant, the lion, the leopard and the Cape buffalo. Now we go on safari in Kenya and Tanzania with telephoto lens and digital cameras instead of rifles and bullets.
In dentistry the Big Five are: (1) Mindset, (2) Team, (3) Facility, (4) Marketing, and (5) Capacity. To take down the Big Five, we need a hunter’s mentality and a lot of weapons at hand. Stay tuned as we give insights into The Big Five.