Dental SEO vs. General SEO #16 - Dental Marketing
Why Hire a Dental SEO Specialist?
Welcome to the Dental Marketing Guy Show! Today we’re talking about the difference between a generalist SEO Company and a Dental SEO Company. I’m Justin Morgan, let’s delve into this!
If you’ve followed the Dental Marketing Guy Show episodes which highlight the importance of SEO, you’re probably familiar with the basic tenants of content creation and earning relevant, authoritative inbound links. While some blogging material can be delegated to just about anyone who has great writing skills, certain pages on your website deserve someone who best understands the psychology of the would-be dental patient. Someone who empathizes with the hidden fears which go into making important dental decisions. This is one situation where the photography, video production, and copy writing presented by a dental website is optimally prepared by a dental marketing expert. Higher conversions, due to a deeper understanding of your industry and the way dental consumers react to it, and also higher rankings on search engines from a more experienced and polished way of discovering more lucrative keywords.
Simply put, a dental SEO specialist understands how to present your practice in a way that search engines – and prospective dental patients – love!
Now you may be thinking “Ok Justin that’s great. You’re creating content that is superior to that of the person who doesn’t specialize in dental arts. What about the other parts of SEO? Well let’s think about this. How EXACTLY is someone who doesn’t work in, have relationships with, and possess influence in the dental industry supposed to earn inbound links? From yesterday’s pool of back links, that’s where. From places that don’t have anything to do with the dental field. From places that God knows where – that’s where! With a dental SEO expert, you have someone who already possesses a rolodex with a quick wit in locating the absolute best web properties who should link to any specific page on your dental website. Simply put, you’re in the best hands to gain efficient SEO results when your SEO professional has already built an infrastructure designed specifically for the dental industry.
At the end of the day, search engine optimization can be a trial-and-error endeavor. For that reason, some people will say that results cannot be guaranteed. For the rest of us, we understand the value of specialization.
I’m Justin Morgan, the dental marketing guy you’ve been watching the Dental Marketing Guy Show! If you’d like to learn more about how to attract the kind of patients you want most, please subscribe to learn more free information!
My blog on dental marketing can be found here.