https://www.thestressfreedentist.com/podcast/direct-mail-in-dentistry-is-back/

Explore the ongoing debate between direct mail and digital ads, gaining valuable insights into their respective merits. Dive into the mechanics of direct mail marketing, learning how this traditional approach can be a potent tool in dental marketing. Aaron provides tips for crafting successful campaigns and discusses potential pitfalls to avoid. The episode also addresses the frontline of dental practices, offering advice for front desk staff on increasing call conversions. Concluding with information about MVP Mailhouse and Aaron’s advice for young dental professionals, this episode is a rich source of insights and guidance for anyone navigating the dynamic world of dental marketing.

ABOUT THE AUTHOR

Dr. Eric Block DMD, CAGS, FICOI, FICD, FAADS, FIADFE

Dr. Eric Block is a full-time practicing dentist in Acton, Massachusetts, and a husband and father of two kids. He is known as The Stress-Free Dentist and hosts the Stress-Free Dentist Podcast.

He is the author of three non-fiction books and one children’s book. He lectures nationwide, helping dentists become more efficient, productive, and less stressed. He co-founded the International Academy of Dental Life Coaches or www.IADLC.com, which matches dental professionals with life coaches who understand dentistry.

Episode Timestamps

    
• 00:00:13 – Introduction to the episode
    
• 00:01:23 – Introducing the guest
    
• 00:01:57 – How Aaron Boone got into dentistry
    
• 00:06:59 – Direct mail VS. digital ads
    
• 00:09:54 – How direct mail works in marketing
    
• 00:15:24 – How to make a successful campaign
    
• 00:15:59 – Variables in direct mail
    
• 00:22:13 – The biggest mistake made in direct mail
    
• 00:23:35 – Advice for front desks to convert more calls
    
• 00:26:55 – How to find out more about MVP Mailhouse
    
• 00:28:46 – Advice for young dental professionals
    
• 00:32:18 – Outro