Experimentation and Awareness: Bringing Invisalign to General Dental Practices

Experimentation and Awareness: Bringing Invisalign to General Dental Practices

8/4/2023 10:32:33 AM   |   Comments: 0   |   Views: 156
In this podcast episode, Dr. Ingrid Murra, a pioneering dentist and founder of Two Front, shares her journey and insights into offering Invisalign treatment in general dental practices (GPs). The conversation delves into the challenges, opportunities, and the importance of providing quality care and a positive patient experience. 


Dr. Murra starts by reflecting on her upbringing as a first-generation immigrant and how witnessing her parents' hard work and determination shaped her perspective on the value of hard work. This upbringing instilled in her a sense of purpose and the belief that working hard for a good cause can change lives. 


The discussion then shifts to the best way for GPs to offer Invisalign. Dr. Murra emphasizes the incredible opportunity GPs have to change lives by boosting patients' confidence and allowing them to operate from a place of love instead of fear. However, she cautions that the process is not as easy as it may seem. Digital teeth don't move the same way real teeth do, and aligner companies' claims can be misleading. Dr. Murra introduces Two Front, a virtual ortho platform she has developed to empower GPs to offer orthodontic treatments like Invisalign to every patient. This platform eliminates the need for case selection or sales and allows GPs to focus on education and delivering aligners while ensuring their patients receive high-quality care through collaboration with virtual orthodontic practices. 


The conversation continues with a discussion on the operational status of Two Front and the focus on providing the highest quality clinical care and the best patient experience. Dr. Murra mentions that the company is fully operational and licensed in 14 states, with practices already established. She highlights the two primary areas of focus: clinical care and patient experience. Two Front strives to optimize both aspects, ensuring accurate treatment planning, meticulous touchpoints, and a high level of engagement to address patient concerns and minimize buyer's remorse. 


The conversation further explores the significance of straight teeth and a healthy bite for individuals. Dr. Murra expresses her belief that everyone can benefit from orthodontic treatment, citing statistics on the social and career impact of a nice smile and the potential long-term cost savings in dental procedures. The aim is to help patients maintain straight teeth and a healthy bite for a lifetime, considering the impact of grinding and bite issues on dental health. 


Dr. Murra then explains the difference between mail-order aligners and B2B clear aligners. She highlights the three-step process involved in clear aligner treatment and compares it to the self-made impressions and treatment planning software used by mail-order aligner companies. The absence of an orthodontist in the treatment planning process and the lower quality of materials used in mail-order aligners are highlighted as key differences. 


Towards the end of the episode, Dr. Murra provides listeners with information on how to learn more and get involved with Two Front. Interested individuals can reach out to her via email to explore opportunities for collaboration or join the waitlist. 


The podcast concludes with host Shawn Zajas commending Dr. Murra's accomplishments and her ability to pioneer a new approach in dentistry. He acknowledges the challenges and the need to educate the market and expresses admiration for her success. In closing, he asks Dr. Murra what she would say to herself eight years ago when she embarked on this journey. Dr. Murra responds with excitement, acknowledging the unique nature of her journey and expressing her conviction that it will be the most amazing and rewarding thing she has ever done. 


Overall, this podcast episode with Dr. Murra sheds light on the journey of offering Invisalign in general dental practices, the importance of quality care and patient experience, and the innovative solutions provided by Two Front. Dr. Murra's story serves as an inspiration to all dental professionals looking to make a positive impact in their patients' lives. 

More about Ingrid: https://innovationindentistry.com/innovator/ingrid-murra
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