The Dental SEO Experts
The Dental SEO Experts
Dispelling myths around Search Engine Optimization (SEO) and dental digital marketing, as well as providing practical guides and information. Read The Dental SEO Experts blog today, and learn how to improve your practice's online presence.
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5 Effective Ways to Increase Your Dental Practice's Instagram Audience

5 Effective Ways to Increase Your Dental Practice's Instagram Audience

9/20/2022 6:21:27 AM   |   Comments: 0   |   Views: 85

Growing your clinic’s Instagram audience is easier said than done if you're not an expert at social media marketing. Thankfully, The Dental SEO Experts are here to help. This article covers the basics of Instagram marketing, as well as showcasing five valuable tips to increase your dental practice’s Instagram audience. Keep reading to learn more. 

     1. Don't Overuse Hashtags
When posting to Instagram, people tend to think that using more hashtags is better because they have the potential to reach a broader audience. However, Instagram penalizes posts that feature over five hashtags. Using fewer, more relevant hashtags allows Instagram to more effectively categorize your posts.
     2. Include Faces Instagram posts that feature faces get roughly 38% more likes and 32% more comments than those without, meaning it’s crucial to increase your engagement. Why do posts with faces increase user interaction? Simply put, it builds trust and boosts credibility. 
     3. Create Content for Instagram Reels
Instagram Reels are an effective type of content due to the format rivaling TikTok. Though posting to reels generally garners more views than a typical Instagram post, creating content to appease the algorithm requires more effort. Including trending songs in your Reels and creating content that plays off trending topics will put you in the running for solid organic promotion.  
     4. Create Content for Instagram Stories Creating compelling content for Instagram Stories is an excellent way to inspire engagement among your followers and direct them to your website or dental practice sign-up area. This is because Stories has several features that encourage users to interact with posts. For example, you can create polls and opinion surveys directly within Story posts, allowing you to harvest interaction and book engagement.
     5. Follow Similar Accounts Following similar accounts, i.e., users that operate in the dental industry or produce related content, allows Instagram to more effectively identify your accounts' purpose. However, following a large volume of accounts and later unfollowing them is a common but frowned upon practice.
Learn More About Dental Social Media Marketing  This blog post is an abridged version of the full article on The Dental SEO Experts website. Click here to read more.
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