How Is An Automated Dental Insurance Verification Software Beneficial For Your Practice?
How Is An Automated Dental Insurance Verification Software Beneficial For Your Practice?
Unsure about the benefits of dental insurance verification software? This blog post lets you deep dive into how such software is beneficial for your practice!

Effective Data Visualization Techniques in Marketing

Effective Data Visualization Techniques in Marketing

8/16/2022 9:58:35 AM   |   Comments: 0   |   Views: 52

Do you know that approximately 90% of the information transmitted to the brain is visual? Now you know! This is an incredible analysis that gives you every reason why you need to capitalize on the use of data visualization when presenting data to your team members and the entire market audience. Digital data is considered a cornerstone of any business that aspires to develop into a bigger brand in the long run. 

 However, this is only possible if the data is presented orderly, enabling the respective stakeholders to generate insights into it. Data visualization can help you tell a story that everybody who contacts your business can understand. Data visualization refers to presenting critical information in a graphical format that anybody can read and understand. Visualization tools take over the responsibility of converting data into the visual format depending on your preferred requirements.

 Considering how the human brain operates, using graphs and charts to visualize massive amounts of data makes data more accessible compared to the use of spreadsheets. This is because data visualization offers a simple way to utilize when you have huge amounts of data you need to present to your audience. In addition, recent research has revealed that data visualization in report presentations reduces business meetings by 24%.

 The truth is that you cannot visualize data if you do not know data visualization techniques. You can only make your data visualization dream come true if you clearly understand some of the best data visualization techniques that will guide you on what needs to be done to accomplish your goal in business. Below are some of the most effective data visualization techniques that you need to master when conducting your data visualization activities. 

Read Also: The Definitive Guide to Open Banking in Australia


Set Your Goals 

 Just like any other business, you need to have clear data visualization goals that will enable you to attain your goals in business. The efforts you put into your business are only effective if you have an excellent strategy to execute them. To capitalize on your visualization efforts, you need to establish a logical narrative that will help you drill down within the data narratives that matter most.

 To be on the better side, you need to create a clear cut of your business strategies before you go ahead and generate your management report. Ensure that you have clear objectives for your visualization activities to ensure that you are doing the right thing. You can decide to sit down with your team members and create a more exclusive list of the things you intend to execute when conducting data visualization.

 The best way to guide your efforts is by utilizing a predetermined set of business KPIs depending on the type of business you are running.


Take Advantage of the Color Theory

 Colors play a huge role in data visualization. Choosing the best color to utilize in your visuals aids in helping you enhance the success of your efforts. Remember that colors grab the attention of potential customers, attracting them to read whatever you have presented. This means that you need to be keen on the color you choose since it will hugely impact the success of the visualization model you choose.

 To be on the better side, ensure that you use consistent colors throughout your data visualization and prioritize using clear contrast. For instance, you can highlight the positive trends using the green color while the negative trends using the red color. This will make it easier for you when guiding readers to identify any possible differences within your data. Note that when you highlight your data clearly, you won't need to waste your time doing clarification to your readers during data presentation.

 Identify Your Target Audience

 Even though this is one of the most essential concepts, many people overlook it. In the world of digital evolution, data visualization is a younger branch that comes with a lot of potential if you know how to use it effectively. You may have the right data but fail to understand the best audience that needs to consume the information. The goal is to ensure your message is inspiring and channeled to the right market audience.

 For instance, you may realize that some people within your market audience are more comfortable when you use a pie chart while others are not. This means that you need to have clear information about the audience you are targeting and their likes and dislikes. This will enable you to identify the best medium of communication that you can use to pass your message.

 Utilize Text Careful

 The human brain can easily consume visual content compared to text. Ensure that you use text carefully across your visuals to ensure that you deliver your intended message in the right context. Remember that this does not mean you should not use text in your visuals. You only need to have the text outlined clearly across all the visuals to explain the content displayed by the type of visualization you choose to use.

 When conducting visualization in Excel and Google sheets, ensure that you use text to outline the caption at the top or bottom of the graphs. However, when writing captions, you need to avoid verbosity and ensure that the text is easy to read and understand. Also, you can use text to outline legends, which is giving a short description of the visuals you have created to ensure that readers have first-hand information about what they are reading.

 Consider the End Device

 When creating visuals for your marketing campaigns, you must always remember the end device. According to statistics, 56.89% of the traffic mainly comes from mobile phone users. This indicates that you need to consider device versatility to ensure that all your customers can easily read the content you post on your page. The content should favor computer and mobile users to ensure that everybody is comfortable navigating your budget site.

 Also, this will help you ensure that you te a similar story across all the platforms regardless of what your customers use to access your business. Remember that mobile phones have smaller screens compared to desktops. Ensure that when creating visuals, use graphs and charts to help you convey your intended message more precisely.

 Choose the Right Chart Type

 If you want to succeed in your data visualization activities, you need to have the right chart type that reciprocates the kind of data you need to present to your audience. Once you are done collecting data, you need to identify the best chart type that can properly suit the data and convey the message in a proper manner. For instance, if you want to demonstrate change over a particular period, you need to use a line graph or you can use comparison bar chart to compare data of different time spans for analysis.

 On the other hand, you can use a pie chart to showcase the proportional composition of data. The secret is understanding every scenario where a particular chart type can be applied and conveying a specific message to your market audience. This will automatically increase your chances of communicating the right message in the right manner to your audience.


 According to research, 1.7 megabytes of data are produced every second. This means that a lot of data is generated every day and can be converted into insights that will enhance the success of businesses across the industries. Data visualization can help business owners convert data into insights vital for the business's continued development. Upon mastering all the vital data visualization techniques, it becomes pretty easy to navigate across the process and capitalize on the data you generate from your daily operations. 

Have a look at this as well WordPress Quiz plugin

You must be logged in to view comments.
Total Blog Activity
Total Bloggers
Total Blog Posts
Total Podcasts
Total Videos
Townie Perks
Townie® Poll
True or false: 3D digital imaging is the best technology currently available to improve the quality of dentistry.
Sally Gross, Member Services Specialist
Phone: +1-480-445-9710
©2023 Dentaltown, a division of Farran Media • All Rights Reserved
9633 S. 48th Street Suite 200 • Phoenix, AZ 85044 • Phone:+1-480-598-0001 • Fax:+1-480-598-3450