Online reviews are increasingly becoming the front of businesses' digital reputations. Most target customers usually read the product's reviews before buying it. The more positive the reviews are, the more customers the company is likely to get and vice versa. But are all reviews legit?
Of course, no. There are more fake online reviews than you think, and you can easily be misled when buying a product or service. Here are easy ways to spot fake online reviews before purchasing a product or serving it.
Excessive humor
Though many people treat product reviews as a place to test their comedic skills, it can be challenging to understand whether the review is useful or not. Maybe what you think is a great review is a welcome to a fake product. Who knows? Many people review to seek attention from the readers. And this should never be a surprise to you!
There are so many fake products on the internet with reviews full of humor. The truth hits when you get the product from the stores. Most of them never function, as the reviews state. It would be better to find a local dentist on a directory like ChamberOfCommerce.com. It is better than reading reviews full of misleading claims on the internet. Always be keen with reviews with a "Funny" button under the "was this review helpful?" It's just useless. Otherwise, what do you get from a funny reaction?
Extreme negative or positive emotion
If you come across 100% positive or negative reviews, that's an indication that the reviewer's intentions were not genuine. It's very hard for a product to be without a few defects and still to be completely useless. Remember, this is a product that has met the regulations set by the state. 100% positive reviews may signify that the reviewers have blind loyalty to the product.
Sometimes they were paid to review the product, and they had to give it all those positive impressions. In normal cases, people will usually list positives and then suggest some negatives that need to be worked on. So, if you meet these kinds of reviews without solid reasons, know they are fake.
Excellent or poor grammar
When reading genuine reviews will always read as an average person writes them. That means some of them will have wrong phrases or grammatical errors. Even though these phrases have a few mistakes, they are always transparent and understandable. The only thing missing out is that they don't sound overly formal.
Whenever you come across poorly written reviews, know that they might be fake. On the other hand, perfectly polished reviews may mean that someone was hired to write in an attempt to make the product sound great. Look for phrases that sound like they come from the press release. You should also look for phrases that sound like product descriptions. There is more focus on the product details and not the functionality.
Focus on irrelevant details
It's funny how most customers forget that a broken box has nothing to do with the quality of the product. These reviews do not address the critical question. The customer is just complaining about shipping damages which it's normal for it to happen. Your main concern should be whether the product is worth buying. Reviews about delayed delivery should never be a priority to you.
Sometimes, unavoidable circumstances do happen to lead to delays. In some cases, you will find reviews by people who didn't even buy or use the product! All that they are writing is just irrelevant. Maybe they dislike the company or were paid to write reviews for the company. You should never trust reviews by people who didn't buy the product.