Ease your Patient’s Worries and Concerns Regarding the COVID-19 Pandemic

Welcome your patients back to your practice with a visual representation of the American Dental Association’s guidelines for safely reopening your practice. 

The Dental Creatives have produced a visual guide for your practice to share with patients regarding the safety precautions the ADA recommends. This guide is based on the return to work information recently released by the ADA. We have spoken about the importance of visual content in our dental marketing trends report. Visual content can take your dental marketing strategies to the next level. 

Share on your dental practice website to visually inform patients about the steps you are taking to keep them safe while under your care. 

We have discussed the importance of visual content before. But let’s do a quick refresher as to why visual and/or interactive content is so important for your dental practice.

Humans are naturally drawn to visual content. Our brain processes visual information 60,000 times faster than it does text. It pays to have some sort of visual content on your website. 

Visual content increases engagement with your potential patients. Studies have shown that web pages with images draw 94% more views compared to text-only pages. 

Additionally, 80% of potential patients remember what they see, compared to just 10 percent of what they hear, and 20 percent of the text. 

The rise of Instagram shows the power of visual images in your dental marketing strategy. More than 95 million photos are shared daily on Instagram! This is a powerful marketing tool that you should be implementing in your dental practice. 

People simply do not read content in text form. It has been said that over half of your dental practice website visitors spend less than 15 seconds actively reading and retaining information.  

To inform more potential patients and therefore convert potential patients to patients, you need to provide information and value. The information that patients are seeking is much better retained and comprehended through visual means.