Do you need to get new clients to grow your business?
Every business needs to grow just to maintain their size. The reason is that every business has a natural attrition of clients every year.
Some of your patients will move, lose their job, or improve their health so they no longer need your services. In fact, according to a recent study by Kolsky, up to 50% of clients will turnover every 5 years.
In other words, every 5 years, you will lose about 50% of your existing patients.
If your business is not growing, it’s shrinking every year.
So, how do you grow your business with new clients?
You may have tried traditional advertising, such as radio, billboards, direct mail, sponsoring events, or even on city buses. You may have also tried online marketing tactics, such as social media, search engine optimization (SEO), Google Ads or Facebook Ads.
Did you get mixed results? Were the results less than you were hoping for?
You’re not alone.
Many business owners waste their marketing budgets on various tactics with mixed results. Sometimes they get good results, other times they don’t. Eventually, they may find the right combination of tactics that gets them results.
This is called the “trial-and-error” strategy.
It works, but it’s time consuming and expensive. You have to keep trying every possible tactic until you find one or two that gets results.
Every business is unique, and your health and wellness practice is also unique.
There’s a reason that your specific group of patients chose your specific practice. It’s the combination of you, your practitioners, your treatment efficacy, patient-centred care, quality of service, their perceived value for your services, your location to their home and work, etc.
Learning about your clients helps you discover who they are, how they found you, what attracted them to your practice, and how to find more clients like them. One of the best ways of learning about your patients is through a patient survey.
Your patients go through a journey before they come into your health and wellness clinic for their first appointment. You can map out this journey during every point of contact. This is called a “patient journey map”.
Patients move through this map by being filtered down into a funnel. This is often called a sales and marketing funnel.
To learn more about how to grow your business, read our article:
Grow Business: How to Get New Clients for Your Practice