We wrote this guide to help you learn all about dental marketing.
There are many different dental patient marketing strategies for your dental office, including traditional direct mail or digital marketing for dentists.
Some will attract new patients to your dental office, while others will be a waste of your time and budget.
Many dentists waste their advertising budgets on various marketing plans, marketing strategies, and marketing ideas for their dental clinic with mixed results.
Sometimes they get new patients, other times they don’t. Eventually, they may find the right combination of dental marketing strategies that gets new patients to their dental clinic.
This is called the “trial-and-error” strategy.
It works, but it’s time consuming and expensive. You have to keep trying every possible dental marketing idea until you find one or two that gets results.
Every business is unique, and your dental practice is also unique.
There’s a reason that your patients chose your specific dental office. It’s the combination of you, your dental associates, your front-desk team, your treatment efficacy, patient-centred care, quality of service, your location to their home and work, etc.
Learning about your patients helps you discover who they are, how they found you, what attracted them to your dental office, and how to get more new patients like them.
A dental marketing company may be eager to start implementing marketing ideas, often making assumptions about your patients and guessing how to get more patients into your practice.
Instead of taking a guess, we take a scientific approach.