Any dental practice wants to win new patients and maintain the loyalty of existing ones. To do so, effective digital marketing strategies are essential. Existing patients will only refer friends and family if they are impressed by up-to-date, professional services. Nowadays, new patients are unlikely to come to your practice without investigating you online.
1. Have your own website and blog
If you don’t invest in marketing, you will be hampered in your efforts to bring in new patients and nurture your existing ones. To ensure that you build a strong online reputation, you may need to use one of the best dental SEO companies.
Having a website with relevant blog posts helps you to educate your patients. You can provide them with information about particular treatments, provide case studies, give practice updates and announce local events.
Updating existing content and creating fresh posts regularly helps to boost your SEO initiatives so patients can find you on search engines. You can use your social media profiles to promote your blog and interact with existing and prospective patients.
2. Use social media effectively
Social media offers you a way to market your practice. When patients ‘like’ or ‘share’ your content, it is seen by their followers and this can drive traffic to your page without having to spend on advertising.
The key is to create content that engages followers and inspires them to share. Wellness tips, important information about the services you offer and preventative care could all make interesting short posts.
The top dental SEO companies understand best SEO practices. They know exactly how to use your presence on social media to drive traffic and increase your rankings.
3. Gain Patient Testimonials and Reviews
Most individuals today will look for testimonials or reviews written by previous patients. Encourage your existing patients to share their experiences. You could reward patients for posting reviews, giving feedback or making referrals with prizes, giveaways, discounts, and free oral care services or products.
Strengthening your relationship with them in this way could encourage positive referrals by word of mouth and positive reviews of your practice on online forums. This could significantly increase your patient base and positively influence your revenues.
It is essential to keep an eye on your reputation online. Dissatisfied patients are often extremely vocal when posting reviews online. Your practice can be misrepresented if you fail to respond. You need to reduce your negative ratings and grow your positive ones.
4. Get Listed in Online Directories
More than half of all individuals looking for dental practitioners will search for them in online directories. Listing your practice in online directories is a great way to drive targeted traffic to your site.
5. Use Email Marketing Effectively
Email marketing is another efficient way to keep in contact with patients. Use email to send reminders, newsletters, promotional offers and general information.
If your system flags patients you haven’t seen in a while, you could re-engage them with an email campaign. Dental SEO companies are well versed in email campaigns and could assist you in doing it the right way to get the most engagement.
6. Engage with Your Local Community
A simple way to acquire new patients is by giving back to the community. Offer oral healthcare as a volunteer, engage in community events or charitable initiatives. This can help to give your practice a positive image and you will gain important media exposure.
Accept invitations to speak on dental health issues, hold a seminar to explain preventative care to your community or organize workshops to educate children about oral hygiene. Connecting with your community exposes your practice and services to potential new patients.