A Sizzling Six-Part Series for Souping-Up Your Facebook Strategies!
Want to learn how to get MORE Engagement, MORE Likes, MORE Shares, MORE Comments and Generate MORE Referrals from Facebook? Follow these simple steps for using images to create more engaging, eye-popping presence on this amazing social platform.
1. Go crazy with the images and INFOGRAPHICS! Posts and Facebook PPC ads with images and cool illustrations (like the Infographics I use in almost all of my posts and articles) get much higher engagement than those without, as they help your ad or post stand out from a flooded news feed.
2. Add MULTIPLE images to your ads. Add multiple images to a Facebook PPC ad for extra variety and to test how different images coupled with your ad text perform. You can upload up to six images to accompany your ads at no extra cost.
3. On image ads, keep text UNDER 20%. Facebook ‘s rules for advertising dictate that image-based Facebook ads that are set to appear in users’ news feeds won’t get approved if the text takes up more than 20% of the image space.
Facebook has a grid tool to help ensure that your image ad follows the guidelines, but sometimes you can get around this simply by moving your text around slightly.
4. What size image should you use? Facebook recommends uploading an image that is 1200x627 pixels for your ads. You’ll be provided with more specific image size recommendations depending on the type of ad you’re creating, but make sure your image is at least 600 pixels wide for appearing in the News Feed.
If you'd like to become a Facebook Marketing Ninja, be sure to visit the Dental Marketing Assistant University page and register 100% FREE for Module #1: Social Media Marketing Success for Dentists. This is a comprehensive online training course that you can take at your own pace. When you complete the module, you'll have the option to take the certification test for that Module - all FREE.
Here's a Paducah Dentist who "get's it" and is doing great with Facebook marketing.
How successful have your Facebook ads been at generating quality new patient traffic? I'd love to hear what's been working for you (and certainly... what hasn't!)
The next post in this Facebook marketing series (i.e., " Social Media Marketing Success - with Facebook") I'll be covering the Seven (7) Sizzling Strategies for Laser-Specific Targeting of Your Ideal New Patient Prospects!