Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
Blog By:
Mark D
Mark D

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#81 Committing to PPC: Truths You Need To Know
Will PPC work for your office? How do you know? What steps do you take to find out? In this episode of Dental Marketing Mastery, Mark and Howie go into the nitty gritty of PPC.Listen#81 Committing to PPC: Truths You Need To KnowPodcast Highlights: Defining acronyms Bidding for...  Read More
#79 Preparing for Next Year Part 6: Design
Now that you have most of your marketing plan in order, how do you design your ads? We explore this concept in part 6 of our series, "Preparing for Next Year!"Listen#79 Preparing for Next Year Part 6: DesignPodcast Highlights-Do you promote one thing, or multiple things at a time?-Actual mailings...  Read More
#78: Transitioning Your First Associate With Dr. Staci Blaha
Transitioning your first associate can be rough. So, how do you do it as painlessly as possible? We interview Dr. Staci Blaha to find out!Listen#78: Transitioning Your First Associate With Dr. SPodcast Highlights A situation many dentists find themselves in ...  Read More
#77: Chasing the Dream: Interview with Dr. Kent Smith
How do create enough patients to start doing the dentistry you love? We interview Dr. Kent Smith to find out what he did in his practice to make it happen!Listen#77: Chasing the Dream: Interview with Dr. Kent SmPodcast Highlights The landscape of dentistry Focusing on general...  Read More
#76: Preparing for Next Year Part 5: Timing, Result Tracking, Call Monitoring
Now that you understand deployment planning, how will you time your campaigns? And more importantly, how will you track those campaigns and ensure that your phones are being handled properly?Listen#76: Preparing for Next Year Part 5: Timing, Result TrackingEpisode Highlights: Committing to...  Read More
#75: Preparing for Next Year Part 4: Risk Management Review, Deployment Planning
We continue our series on how to prepare your marketing for the upcoming year. In this episode, we review risk management and lay out some deployment strategies.Listen#75: Preparing for Next Year Part 4: Risk ManagementPodcast Highlights: Budget misallocations Rotating services ...  Read More
#74: Preparing for Next Year Part 3: Budget Allocation and Risk Management
What do you do with your budget? And more importantly, WHY? While preparing for next year, it is important to manage your risks.Listen#74: Preparing for Next Year Part 3: Budget A...Podcast Highlights Ideas vs. statistics Budget allocation basics The real target market you...  Read More
#73: Preparing for Next Year Part 2: Assets and Liabilities
In part 2 of "Preparing for Next Year," we go over your assets and liabilities. What is helping? What is hurting? How do you tell?Listen#73: Preparing for Next Year Part 2: Assets and LiPodcast Highlights: Assets you don't want to overlook Committing to listening to calls ...  Read More
#72: Preparing for Next Year Part 1: Budgeting
How do you make 2018 your year? With careful planning! In our next series, we walk you through the essentials for your practice's 2018 marketing plan.Listen#72: Preparing for Next Year Part 1: BudgetingPodcast highlights: What to do from October to December Why "getting bored" is...  Read More
#71: Top Five Things to Remember for 2018
The best time to plan your future marketing is NOW! So what should every practice know?Listen#71: Top Five Things to Remember for 2018Podcast highlights: How often should you update your website? Use it or lose it campaigns The dangers of putting all your eggs into one...  Read More
Dental Marketing Mastery #12: Passive and Aggressive Marketing
What are your passive and aggressive media types? Why do you need both? Mark and Howie explain in this episode of Dental Marketing Mastery.Listen#12: Passive and Aggressive MarketingWatch on YouTube:  Read More
Dental Marketing Mastery #11: Direct Mail, the King of Dental Advertising
In a world dominated by digital media, direct mail is still the king when it comes to getting new patients. Mark and Howie explain in this episode of Dental Marketing Mastery.Listen:#11: Direct Mail, the King of Dental AdvertisingWatch  Read More
Dental Marketing Mastery #10: How Can Dentists Use Social Media?
Social media can be one of the most powerful marketing tools at your disposal. But how do you use it? What are the three main things to keep in mind when doing so? Mark and Howie explain in this episode of Dental Marketing Mastery.Listen:#10: How Can Dentists Use Social Media  Read More
Dental Marketing Mastery #9: Do You Promote Your Own Practice? Where can Dentists Get Content?
In episode 9 of Dental Marketing Mastery, Mark and Howie explain the launch of Dental Web Content, an online portal for dentists that has a library of proven and effective advertising content.Listen:#9: Do You Promote Your Own Practice?Watch:  Read More
Dental Marketing Mastery #8: Interview with Julie Mitchell, FAADOM Part 2
How can Dental Web Content help Dental Specialists? In this episode of Dental Marketing Mastery, we interview Julie Mitchell, FAADOM member with 20 years of experience managing dental practices.Listen:#8 Interview with Julie Mitchell Part 2Watch:  Read More
Dental Marketing Mastery #7: Interview with Julie Mitchell, FAADOM Part 1
How can Dental Web Content help office managers? In this episode of Dental Marketing Mastery, we interview Julie Mitchell, FAADOM member with 20 years of experience managing dental practices.Listen:#7 Interview with Julie Mitchel Part 1Watch on YouTube:  Read More
Dental Marketing Mastery Episode 6: Media Types -- Where do I put my money?
In Dental Marketing Mastery Episode 6, we delve further into the various media types, such as internal marketing, mail marketing, the internet, telephones, print media, and mass media.Which media types will give you the most ROI? What percentage of your budget should you put towards each media...  Read More
Dental Marketing Mastery #5: What is Dental Web Content?
In this episode of Dental Marketing Mastery, we reveal Dental Web Content, an online portal that contains over 26 years of tested marketing material for dentists.We also discuss why we created Dental Web Content, why we believe that dentists should promote dentistry on its benefits, and why we do...  Read More
Dental Marketing Mastery #4: How to Budget Your Marketing
In this episode of Dental Marketing Mastery, we discuss one of the most important things about marketing your practice -- your budget! How much should you allocate towards marketing? Which mediums should you spend the most in? How do you avoid a start and stop mentality? All of these questions and...  Read More
Dental Marketing Mastery Episode 3: What Moms Need to Hear from You!
In episode 3 of Dental Marketing Mastery, we further expand on the two halves of the market and answer the most important question: what do moms need to hear from you?Play3: What Moms Need to Hear from You!Direct DownloadListen in iTunesWatch on YouTube:  Read More
Dental Marketing Mastery Episode 2: Market Characteristics
In our second installment of Dental Marketing Mastery, we go further in depth about the two halves of the market and explain what you can expect from these folks, what types of media work best for each segment, and how to target.#2: Market CharacteristicsPlayWatch on Youtube  Read More
Dental Marketing Mastery Episode 1: The Two Halves of the Market
#1: The Two Halves of the MarketIn our first episode of Dental Marketing Mastery, we lay the foundations of dental marketing: knowing your market!Direct DownloadListen in iTunesPlay:Watch:For more information about dental web content, visit us at   Read More
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