Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
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Mark D
Mark D

#77: Chasing the Dream: Interview with Dr. Kent Smith

#77: Chasing the Dream: Interview with Dr. Kent Smith

11/17/2017 2:00:00 AM   |   Comments: 0   |   Views: 64

How do create enough patients to start doing the dentistry you love? We interview Dr. Kent Smith to find out what he did in his practice to make it happen!

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#77: Chasing the Dream: Interview with Dr. Kent Sm


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Podcast Highlights

        
  • The landscape of dentistry
  •     
  • Focusing on general dentistry vs. niches
  •     
  • The demographics where you will find the patients you want
  •     
  • Asking “what else can I do for you?”
  •     
  • Escaping the handpiece
  •     
  • The importance of teaching
  •     
    • How Dr. Smith was able to attract more Sleep Apnea patients
  •     
  • Referrals
  •     
  • Advertising dentistry without cheapening the perception of dentistry
  •     
  • Attracting quality patients vs. shoppers
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