75 Days of Momentum
75 Days of Momentum
In the next 75 days starting June 1st, I will be posting a marketing video a day. The goal is to provide you and your team with strategies and tactics you can deploy to take your production to the next level in profitability and impact.
Farai Kufakwedu

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Day 44 of 75…. Are you sending patients irrelevant messages?
The days of sending blanket emails and promo campaigns to patients are coming to a fast end. Savvy dentists are crafting and deploying messages, appointment notifications, promo campaigns and other patients communications that are targeted based on pre-defined patient segments.  Read More
According to Dr. @Tejas Patel, the man behind the fast rising Austin Cosmetic Dentistry, when it comes to building social media content… The best way to think about content is it think of it as everything that helps a patient come in for the first time already knowing what it is that you're doing,...  Read More
Day 42 of 75 - Build Your Practice Like Bezos
Would you like to build your practice on the same foundation that @Jeff Bezos used to build Amazon on? Businesses that have leveraged @Jim Collins’ Flywheel Framework go from good to great. Are you ready for that transformation?  Read More
Day 41 of 75 - The Secret to market dominance
The practice that becomes the premier destination for implants, cosmetic dentistry or orthodontics is the one the establishes itself by delivering the most awesome experience. The 9-Star Patient Experience. Are you working towards becoming city-famous, state-famous, or even world famous for the...  Read More
Day 40 of 75… Is your digital quarterback messing up?
  Suppose you were the coach of a football team. Your quarterback suddenly develops a weird habit of throwing the straight at the opposing team. Would you even think twice about replacing him if this happens in 3 games multiple times a game? Chances are high you wouldn’t let this happen for...  Read More
Day #39 of 75 … What matters more, patients' oral health or your oral health business?
Day #39 of 75 … in the #75DaysOfMomentum So, what matters more for a dental practice owner? Taking care of patients’ teeth or growing the business? #75DaysOfMomentum #DentalMarketing #CosmeticDentistry #DentalImplants #DigitalMarketing  Read More
How can you ensure that you're getting a consistent flow of referrals coming into your office month in month out. You take a leaf out of @Jay Abraham’s playbook.  Read More
Day #37 of 75 - Are your helping competitors steal your patients?
Your competitors have a job to do. To make sure as few patients as possible enter your doors. That’s understandable. It’s business. But are you unintentionally helping the competition do their job? I mean, are you helping competitors steal your patients that should be coming to you?...  Read More
Day #36 of 75 - Where does your story start?
Everybody has a story. Where does the story of your life start? Here is where mine started...  Read More
Day #35 of 75 - Are worthless Digital Real Estate Assets pulling your practice down?
To become the ultimate destination for everything dentistry in a city, a practice’s leadership must commit to building the most compelling portfolio of digital real estate assets. In short… You must become a digital real estate developer.  Read More
Day #34 of 75… Is your marketing confusing patients?
Do you want to guide your prospective patients along an emotionally compelling journey….? From being complete strangers… To full fee-paying patients sitting in your chairs? Then design and deploy marketing funnels for your high-ticket offers.  Read More
Day #33 of 75 … What is your One Thing?
Without this one thing, everything you do as a dental practice team will be harder and less effective.   If on the other hand, you have this One Thing figured out, then like  said…   Everything will be easier or altogether unnecessary.   So, what’s your One Thing?  Read More
Day #32 of 75 - Are you sitting on a diamond mine?
Are you stressing yourself over new patients? If you are, as most dentist do, are you aware that there is a diamond mine of new production sitting right in your patients database?  Read More
Day #31 of 75 - Swipe a $12 million a year orthodontist's method
Do you want to take a leaf out of the $12 million/year multi ortho practice power player Dr. Dustin Burleson? Make one of the most pivotal moves he made after his entire team walked out on him in one afternoon. This is a legacy making power move that will free your team to focus on other needle...  Read More
Day #29 of 75... 50% of new patients not returning after the 1st visit?
Day #29 of 75 Do you want to 10X the number of new patients who return after the first appointment?   According to the legendary @Fred Joyal, 50% of dental patients never return after the first appointment.   Wanna increase the chances of new patients returning after the first visit?   Then deploy...  Read More
Day #28 of 75 - Sending irrelevant messages to patients?
How annoyed do you think 30-year-old millennial Janice would be if she receives a text message from her dentist offering her a 10% discount on dentures? Take your patient experience to the next level by sending procedure targeted follow up or promo campaigns.    Read More
Day #27 of 75…Show you care, even they've stopped coming in
Even patients who haven’t come in for their recall appointments in a year or more will still send you referrals and consider you their dentist is you do this…Continue showing that you care… even if a patient stops coming.  Read More
Day #26 of 75 - You care only for their money?
Is there any chance that you’re giving patients the impression that all you care for is their money? That’s what my kids’ orthodontist is doing.  Read More
Day #24 of 75 - Have new patients come in trusting 100%
Day #24 of 75  Do you want to take your case acceptance to the next level? Then have new people come into your office for the first time already trusting you the way airplane passengers trust their pilot. New people must come already trusting you absolutely!  Read More
Day #23 of 75  Do you want to attract into your practice people that are in the network of leaders or businesspeople within your current patient base?  Read More
Day #22 of 75 - Are you pissing your prospects off?
Day #22 of 75… in the #75DaysOfMomentum One of the biggest mistakes a lot of dentists make with their marketing is failing to think about the experience they desire for prospective patients who’ve seen their advertising and clicked on them. When people click your ad, where are they taken? Are...  Read More
Day #21 of 75 - Are your ads asking for marriage of the first date?
Are your dental ads asking for marriage on the first date? Ladies...how would you react if somebody asks for your hand in marriage on the first date? And gents... how would you react if the lady you've taken out asks if you're going to marry her during that first date?  Read More
Day #20 of 75 - Does your digital persona make prospects dislike you?
Day #20 of 75 … in the #75DaysOfMomentum  Prospective patients check out the About the Doctor page on a dental website more than any other. Does your digital persona communicate confidence, expertise, trust worthiness and likability?  Read More
Day #19 of 75 … are your walls inspiring anxiety?
Is the writing on your practice walls driving your patients' anxiety through the roof? Did you know that your office walls play a huge role in either calming patients down or driving their anxiety and stress up?    Read More
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