75 Days of Momentum
75 Days of Momentum
In the next 75 days starting June 1st, I will be posting a marketing video a day. The goal is to provide you and your team with strategies and tactics you can deploy to take your production to the next level in profitability and impact.
Farai Kufakwedu

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Day #18 of 75 … Take away the anxiety driving hospital smell
Want to take your patient experience to the next level?  Here is a tactic used by companies most known for delivering wow experiences.   Read More
Day #17 of 75 - Tactical move that wows patients
Here is a simple trick that Dr. @David Moffet used to take his patient experience to the next level. Hint: Patients left his practice feeling like they just had a VIP Spa session.  Read More
Day #16 of 75 - Day #16 of 75 …How to never fumble a patient's name
Day #16 of 75 … in the #75DaysOfMomentum Do you want the rapport you have built with a patient drop like an iron ball and lose all respect? Refer to Mrs. James as Mrs. Jones. I mean, fumble the patient’s name.  Read More
Day #15  of 75 - Hang Referring Patients On A Wall Of Fame
Day #15 of 75 - Hang Referring Patients On A Wall Of Fame Demonstrating your appreciation for referrals using a Referrers’ Wall of Fame is a tactical move that creates loyalty, drives more referrals and endears you to both current and new patients.  Read More
Day #14 of 75 - Are you pissing prospects off?
Day #14 of 75 - Are you pissing prospects off? Being in conversation with somebody who talks about themselves all the time sucks… But so does being on a dental website that talks about the practice more than it does about its patients.  Read More
Day #13 of 75 - How To Upgrade Your Relationship With Patients
Day #13 of 75 Do you want patients to consider you a good family friend instead of just a dentist? I hope you do, because great things happen when you do. Patients accept treatment, they don't cancel appointments, they refer and rave about you wherever they go. Instead of being the provider of a...  Read More
Day #12 of 75 - Wow Patients On Milestone Birthdays
The reason most patients switch dental care providers is the perception that these providers don’t care. Do you want to lock patients into lifetime clients? Then wow them on their milestone birthdays. Create birthday campaigns for 40th, 50th, 60th, 70th and 80th birthdays. Every birthday is...  Read More
Treat your full arch patients to a celebrity type VIP experience. The publicity and social capital easily translate into more full arch patients. The word-of-mouth ripples into more bread-and-butter dentistry.  Read More
Day #10 of 75 - 10x your case acceptance
Do you want to take your case acceptance to the next level? If you do, then you must master the Bill Clinton secret.  Read More
Day #9 of 75 - Want to tighten the screws on the patient churn back door?
There is a holiday or a commemorative day of one kind or another every month of the year. These special days present amazing opportunities to build loyalty and retention. These days present you with opportunities to tighten the screws on the back door… thus driving patient churn down.  Read More
Day #8 of 75: How to present treatment to an absent spouse
What is the most effective way to present a treatment plan to a spouse or significant other who is not present?    That’s not a trick question.    Think about it…   How many times have you had a patient say they would like to discuss with their significant other and all you have is the treatment...  Read More
Day #7 of 75: Social Media for Sh*ts and Giggles vs Social Media For Growth
There are two types of social media marketing. There is social marketing for sh*ts and giggles... Then there is social media marketing that moves the needle on a dental practice’s profitability. If your practice is into posting quotes, stock photos and other such things... then I'm afraid. You're...  Read More
Day #6 of 75: The 5 Prerequisites for a 9-Star Patient Experience
If your practice is going to become the go-to destination for implants, cosmetic or other high-ticket procedures, you will have to become the practice that delivers the most awesome patient experience. You must be known for the Ritz-Carlton of Dentistry in your city. Now… to deliver that awesome...  Read More
Day #5 of 75: You'd endanger patients' lives if you do this
If you knew there was a huge crack in your office building’s foundation... would you continue working as if all is well? Of course not. How about your practice culture? If we agree in part, or in total, that an awesome practice culture is the One Thing that makes everything you do to grow your...  Read More
Day #4 of 75: Watch Out for these 4 signs of practice self-sabotage
Are you and your team unintentionally sabotaging your own growth?  How would you run your business if you knew where and how you might be sabotaging your own growth?  Most business leaders would do things differently.  Here are 4 signs that show where you might be standing in your own way of...  Read More
Day #3: The One Thing You Must Get Right
What is the One Thing in your practice that if you and your team do well everything else will become easier or more effective? I think that One Thing is an Awesome Practice Culture. What Steven J. Anderson and the awesome folks at the Crown Council call the Culture of Success. What would you...  Read More
Day #2 of 75: Are you making it hard for patients to choose you?
Would your practice's website pass the Identity Test? Does the messaging on your Digital Real Estate assets differentiate you? Or does it make it hard for new patients to choose you? Take the central asset in your Digital Real Estate portfolio for example... your website. Does the messaging on...  Read More
Day #1 of 75: Why I'm doing this...
There are 2 main reasons why I've decided to make a pact with the universe...  A pact in which I'll be sowing seeds of growth into your practice everyday for next 75 days.  #1. I want to contribute to your growth, both as a leader and as a practice. #2. This is my formal introduction to the...  Read More
From tortured immigrant to 7-figure business owner
Intro to the 9-Star Patient Experience   Read More
Where does your story begin?
My Story Part 1 Hi there... My name is Farai Kufakwedu. Everybody has a story, and everybody’s story starts somewhere. Some physical place that, more than all the others, mark one’s formative years… years that mark the beginning of one’s life story. So… where does yours start?  Read More
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