The Productive Dentist Podcast
The Productive Dentist Podcast
The Productive Dentist Podcast features Dr. Bruce B. Baird, America's Most Productive Dentist, as he shares the wisdom and knowledge he's gained in 30+ years of dentistry to help dentists become more productive and live better lives.
Productive Dentist Podcast

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Episode 53 – Net Zero Marketing
Listen Here Most dentists are spending about 1% of their budget on marketing. I market at 8% and what I realized was not only was my market penetration getting better, my overhead was also going down. That’s the concept of net zero marketing: as you start producing more, you drive all your fixed...  Read More
Listen Here The PPO trap is something I’ve watched develop over the past 20 years in dentistry. At their heart, they are basically a marketing company; they’re bringing you patients and you’re paying them. For some dentists, having a PPO as part of your business plan makes sense. But for other...  Read More
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