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America’s ToothFairy Launches Fifth Annual Smile Drive

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Posted: February 1, 2018
Edited by Dentaltown staff

CHARLOTTE, N.C.—This February, in celebration of National Children’s Dental Health Month, America’s ToothFairy: National Children’s Oral Health Foundation is inviting the dental community to participate in a national program focused on providing vital oral care products to children in need. The America’s ToothFairy Smile Drive engages volunteers across the country in collecting oral care products for underserved children and families and increasing oral health awareness. Since the Smile Drive began in 2014, more than 1,200,000 oral care products have been distributed to underserved children nationwide.

“Simple necessities like a toothbrush and toothpaste are something the children we serve often do without,” said Jill Malmgren, executive director of America’s ToothFairy. “Without the basic tools to maintain good dental hygiene, children often face lifelong challenges with poor dental health that negatively impact their academic performance, school attendance and overall health.”

Similar to a food drive, Smile Drive participants set up collection boxes at their business, school or other location to collect donated toothbrushes, toothpaste, floss, mouthguards and other oral care products for children in their community. On or before March 20, World Oral Health Day, participants deliver their collected products to a local shelter, school, clinic or other non-profit organization of their choice. Downloadable educational materials and activity sheets are available for volunteers to print and distribute when they deliver their donated oral care products or provide oral health education for children and their caregivers.  

Those interested in participating should register at smiledrive.org to receive a free downloadable toolkit with resources to promote their drive. Each Smile Drive participant will be recognized in the national Smile Drive Directory and be eligible for prizes for collecting the most products. 

New in 2018, dental practices and companies can maximize their participation as “Smile Drive Superstars” and receive everything they need for a successful drive. With a contribution of $500, America’s ToothFairy will provide T-shirts, wristbands, co-branded educational materials and other resources to support Smile Drive promotional efforts and assist participants with setting up a meaningful educational event for children in their community. 

For more information and to register, visit smiledrive.org.
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