Dentsply Sirona Endodontics Launches New Direct-to-Partner Communications Campaign

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Dentsply Sirona Endodontics Launches New Direct-to-Partner Communications Campaign
Posted: March 20, 2017
Edited by Dentaltown staff

BALLAIGUES/SALZBURG, Switzerland—The merger of Dentsply and Sirona combined some of the strongest brands in endodontics. The endodontic specialists Dentsply Maillefer and Dentsply Tulsa Dental Specialties recently formed a new business unit, Dentsply Sirona Endodontics.

Dentsply Sirona Endodontics will communicate its new brand positioning with a campaign, “Partner for a better future”, which highlights cooperation based on real partnership and arising opportunities.

“While we are transitioning to a new name, our promise remains the same,” said Dominique Legros, group vice president, Dentsply Sirona Endodontics. “As we roll-out this new campaign, we will continue to highlight many different facets of partnership. Although we have a new name, the organization remains fully committed to its long-standing core values and key partners as we work together toward a better future.”

Another major element of the communication strategy will come to life at the IDS by publishing a video on Facebook and LinkedIn. The video features Gilbert Rota, technology expert R&D at Dentsply Sirona, Dr. Julian Webber, BDS, MS, endodontic specialist and Dr. Sarah Attal, MSc DDS endodontic specialist.

"This film emphasizes the central role our partnerships are playing in the service of our vision: saving a tooth to improve a life defines our common quest and passion”, said Legros. "We are very proud of this campaign. Empowered through working together towards common goals we are definitely convinced: Through partnership, it is our conviction that we are all simply better together,"
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