Dentaltown Magazine - August 2016

Articles
Howard Speaks: You Don't Know COGS Dr. Howard Farran, publisher of Dentaltown magazine, discusses the importance of knowing your COGS—the costs of your goods and services.
by Howard Farran, DDS, MBA, MAGD
Dr. Howard Farran, publisher of Dentaltown magazine, discusses the importance of knowing your COGS—the costs of your goods and services.
Professional Courtesy: The Promise of Technology Dr. Thomas Giacobbi, Dentaltown editorial director, takes a look at the technologies that have revolutionized dentistry—and looks ahead to what future innovations may bring.
by Thomas Giacobbi, DDS, FAGD
Dr. Thomas Giacobbi, Dentaltown editorial director, takes a look at the technologies that have revolutionized dentistry—and looks ahead to what future innovations may bring.
The Pillars of Attraction SmartBox Web Marketing CEO Colin Receveur provides insight on what he calls the “four pillars of attraction” and how they help dentists maximize returns and get more patients.
by Dentaltown Staff and SmartBox Web Marketing
SmartBox Web Marketing CEO Colin Receveur provides insight on what he calls the “four pillars of attraction” and how they help dentists maximize returns and get more patients.
Out-of-Pocket Collections: Mending the Holes Consultant Kevin Tighe explains why everyone who works in a practice must be able to explain to patients the value of treatment—especially if it involves paying out of pocket.
by Kevin Tighe
Consultant Kevin Tighe explains why everyone who works in a practice must be able to explain to patients the value of treatment—especially if it involves paying out of pocket.
Dentists Playing Bankers: A new perspective on accounts receivable Dr. Louis Malcmacher discusses why dentists should do everything they can to minimize their accounts receivable—and how to make that change.
by Louis Malcmacher, DDS, MAGD
Dr. Louis Malcmacher discusses why dentists should do everything they can to minimize their accounts receivable—and how to make that change.
Character Studies: Your financial tendencies likely depend on which of these nine archetypes fits... Certified financial planner Reece Harper runs through some common personality archetypes of dentists and how those types are affected by spending habits, both at work and home.
by Reese Harper
Certified financial planner Reece Harper runs through some common personality archetypes of dentists and how those types are affected by spending habits, both at work and home.
Quality Control: Five reasons you should purchase quality hygiene instruments Dr. Andrew Goldsmith discusses the five reasons why dentists shouldn’t skimp on quality when it comes to hygiene instruments: durability, reliability, productivity, long-term profitability and sensitivity.
by Andrew M. Goldsmith, DDS, FIALD, DICOI
Dr. Andrew Goldsmith discusses the five reasons why dentists shouldn’t skimp on quality when it comes to hygiene instruments: durability, reliability, productivity, long-term profitability and sensitivity.
Practice Solutions: 3M How to best use bulk-fill composite in posterior restorations
by Daniel Poticny, DDS
How to best use bulk-fill composite in posterior restorations
Opting Into—Or Out of—Typical Transitions Marketing specialist Jeffrey Blanchard discusses the different options a dentist has once he or she has decided to sell the practice.
by Jeffrey Blanchard
Marketing specialist Jeffrey Blanchard discusses the different options a dentist has once he or she has decided to sell the practice.
Treatment of  Intraoral Infections Oral and maxillofacial surgeon Samuel L. Bobek recaps the rules that help him focus his thoughts when facing unusual treatment scenarios.
by Samuel L. Bobek, MD, DMD
Oral and maxillofacial surgeon Samuel L. Bobek recaps the rules that help him focus his thoughts when facing unusual treatment scenarios.
by Francisco Teixeira Barbosa
Periospot founder Francisco Teixeira Barbosa shares techniques that help maximize success when placing implants.
10 Strategic Insights for Patient-Producing Postcards Ever thought of marketing your practice by mailing postcards? DentalMarketing.net shares its best tips to create an effective and eye-catching postcard.
by Shawn Rowbotham
Ever thought of marketing your practice by mailing postcards? DentalMarketing.net shares its best tips to create an effective and eye-catching postcard.
CE: Oral Diseases Associated with Men Hygiene educator Deborah Levin-Goldstein explains the differences among three cysts that most commonly occur in men, and their very different causes and treatments.
by Deborah Levin-Goldstein, RDH
Hygiene educator Deborah Levin-Goldstein explains the differences among three cysts that most commonly occur in men, and their very different causes and treatments.
Message Boards
When parents resist general anesthesia for their kids, is there value in the “try and see” approach?
A doc asks for suggestions on the best techniques for tricky Class II composites.
Townies discuss and compare different alginate options.
In This Issue
Take a look at some of the most-discussed cases and topics that you can find on our website.
Continuing Education Update Dr. Howard Goldstein, Dentaltown’s director of continuing education, shares the latest CE offerings released on dentaltown.com last month.
by Howard M. Goldstein, DMD
Dr. Howard Goldstein, Dentaltown’s director of continuing education, shares the latest CE offerings released on dentaltown.com last month.
Industry News Take a look at some of the latest happenings in the dental industry.
Take a look at some of the latest happenings in the dental industry.
Take a look at Ivoclar Vivadent's latest products and services.
New Products Take a look at some of the newest products hitting the market.
Take a look at some of the newest products hitting the market.
You Should Know: Call Sumo Learn more about Call Sumo by reading a quick Q&A with the company's CEO, Ahmed Reza.
by Kyle Patton, Associate Editor, Dentaltown Magazine
Learn more about Call Sumo by reading a quick Q&A with the company's CEO, Ahmed Reza.
POLL With our monthly poll you can see how other practices operate, what works, what doesn’t and how dentistry is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s topic and results.
With our monthly poll you can see how other practices operate, what works, what doesn’t and how dentistry is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s topic and results.

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Sally Gross, Member Services Specialist
Phone: +1-480-445-9710
Email: sally@farranmedia.com
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