The 180 Degree Dental Journey: Part Five: Marketing Strategies

Credit Details
This electronically delivered self-instructional program is designated for 2 hours of CE credit by Farran Media.
AGD Code: 550.

The fee to view this course is $36. This cost includes the fee to take the exam and claim your CE credits.

The fee to view the entire series is $89. This cost includes all fees to take all exams and claim your CE credits.

Synopsis:

New patients are the fuel for success. An effective marketing campaign insures that success. Marketing should be driven by the demographics of your area along with your practice style. Keep in mind that consumers vote with their feet, and if you have plateaued, you are not meeting their needs. This program takes you from philosophy, to the nuts and bolts of a successful marketing campaign. You will see how to structure a marketing strategy from planning to execution with real examples of each type of marketing along with the statistics to support what type of results you should expect. From budget and case average to structuring a comprehensive step by step marketing program, you will have it all.

We as dentists were never given the correct tools to manage and promote a business. This course will give you “nothing but meat” to do lists of hundreds of marketing strategies. Nothing will affect change like unlimited new patients and this module guarantees that you will have everything you need to become the master at successfully getting patients to call your office for appointments. This is part 5 of a six part series that as a whole gives you every step to thrive in Dentistry in any location or economy

Educational Objectives:
Upon completion of this course, you should be able to:

• Use demographic studies to determine the types of patients that live in your draw area.
• Determine how to set up a marketing strategy to take into account the budget, case average, and return on investment in order to have unlimited new patients.
• Understand the logical order of what to do, when, and how to incorporate over 30 different marketing outreaches.
• "Cosumerize" your practice to maximize your return on current patients, new patients, and reactivation strategies.
• See how offers, hours, systems, and removal of barriers clear the way to maximize the results in any marketing platform.

Description of Speaker:
Michael Abernathy DDS graduated from Baylor College of Dentistry in 1975. He is the founder of McKinney Dentist.com: A multimillion dollar practice with a 50% overhead and the gold standard of dental practices for over 37 years. He is also a founding partner of Signature Dental labs, Summit Practice Solutions, and Clinic Filler. Michael Abernathy is the author of over 250 articles and three books, and is both a speaker and educator.

Disclosure:
The speaker declares that neither he nor any member of his family have a financial arrangement or affiliation with any corporate organization offering financial support or grant monies for this continuing dental education program. He does declare that he does have a financial interest in educating dental professionals.

Legal Disclaimer:
The CE provider (Farran Media) uses reasonable care in selecting and providing content that is accurate. The CE provider, however, does not independently verify the content or materials. The CE provider does not represent that the instructional materials are error-free or that the content or materials are comprehensive. Any opinions expressed in the materials are those of the author of the materials and not the CE provider. Completing one or more continuing education courses does not provide sufficient information to qualify the participant as an expert in the field related to the course topic or in any specific technique or procedure. The instructional materials are intended to supplement, but are not a substitute for, the knowledge, expertise, skill and judgment of a trained health care professional.

Licensure:
Continuing education credits issued for completion of online CE courses may not apply toward license renewal in all licensing jurisdictions. It is the responsibility of each registrant to verify the CE requirements of his/her licensing or regulatory agency.

State CE Requirements:
Click Here for CE requirements by state. Please note that this information is current as of the time of listing. This information is subject to change at any time from the state boards. For the most up-to-date information, please contact your state board directly.

Refund Policy
There are no refunds for Online CE courses. Please contact technical support if you run into technical difficulty.

CE Contact
For any questions, please contact Nareg Apelian, DMD, Director of Continuing Education at nareg@farranmedia.com