You Should Know:
by Benjamin Lund, Editor,
When you're given thousands of dollars worth of scrap metal by all of your customers, trust is important. That's the sole
mission behind CrownMen Dental Scrap Gold Refining based in Florida. Dentaltown Magazine interviews CrownMen General
Manager Ron Abboud to learn more about the company's processes, its online format, its special promotion and its mission.
Tell us a little bit about CrownMen's history.
Abboud: My grandfather, James Elias Abboud who was
born in 1892 and was a U.S. Army World War I veteran,
began buying dental scrap in the 1930s, during the great
depression. I remember him as one of the old time crown
men who went door to door to acquire scrap gold. Once I
learned the ropes and as technology came of age, I got the
idea to ditch the old-school method for a more efficient
online model. Our online model is so quick, the customer
gets paid more and faster. Gaining a dental practice's trust is
much more precious than the metals we're collecting. Once
we start working with a dental practice, they stay with us
because we're extremely transparent and we've built trust
with them. Just look at our online testimonials [Editor's note:
In the past, CrownMen used to have door-to-door
reps. Do you still have them?
Abboud: We have a few ambassadors who visit dental
practices, and they do a great job for us, but with our online
model we deal directly with the doctors and we can cover a
lot more territory with greater speed and efficiency.
Since you've transitioned to an online format,
how much quicker do docs get paid?
Abboud: We can pay within 72 hours. If practices call
before noon, I schedule a same-day pick-up at their office.
FedEx brings you a box with the labels all printed out. The
driver will even pack it up for you. I receive the scrap metal
the next morning, and I'll have the material processed by
noon the following day. Then I mail our letter with payment
to them the day after.
What else do you do to stand out from the
Abboud: Unmatched customer service. I take calls 24
hours a day, seven days a week. If our customers already
work with one of our ambassadors, they'll talk to them, but
if not, our customers will work directly with me. Also, right
now, anyone who processes with us for the first time will
receive a free Apple product, depending on the quantity
Tell us more about the Apple promotion, Ron.
Abboud: If you process 100 crowns with us, we'll give
you an Apple iPod shuffle. If you process 150 crowns with
us, you get an iPod Nano. If you process 225 crowns, you get
an iPod touch. If you process 275 crowns, you get an iPod
Classic. If you process 450 crowns, you get an iPad. If you
process 1,200 crowns, you get an Apple MacBook Air, and if
you process 1,500 crowns, you get a MacBook Pro. We've
been offering this promotion for three years, and it's been a
resounding success. We might not make any money ourselves
in the first transaction, but we build such a strong rapport
with our customers that the repeat business is worth it.
What's the most rewarding experience you've
ever had working with dentists?
Abboud: I worked with a dentist in Florida, who had
been saving scrap for years. He called me up late in the day.
FedEx couldn't go out and pick it up that day, so I drove to
him, picked it up, drove back and started processing it. I
called him the next day and told him what he was going to
earn. He was blown away by how much he was going to get
back. I sent him the check, and the next day he called me
and told me to drive back up. He was so impressed he
handed me another shoebox full of material. It was
extremely rewarding for both of us.
What is the one thing you would like the dental
community to know about CrownMen?
Abboud: We are the trusted, go-to name in dental scrap
metal recycling and refining. That's our mission and we're
sticking to it.
To learn more, visit www.crownmen.com or call