Procedures Done Without Informing or Charging the Patient
by Trisha E. O’Hehir, RDH, BS, MS
The idea of doing procedures on patients without telling
them and without charging them seems more fanciful than factual.
You might be laughing, but this happens every day in dental
practices across the country. It's very likely happening in your
practice. From a business standpoint, profits are lower than they
could be. From a professional standpoint, why provide free treatment
without even telling the patient. They can't even be appreciative
if they don't know they've just received several hundred
dollars worth of treatment for which they will never be billed. At
least give them a chance to say "thank you." If you're providing
subgingival instrumentation at a prophy visit without telling
them and without charging them, instead of being appreciative,
they'll just think you're rough! |
To find out how much undercover dental hygiene is provided
in your practice, try this simple experiment for just one
day: Assign a fee for each procedure done by the dental hygienist,
a list is provided (see Dental Hygiene Procedures below). Feel free to add other procedures I might have
missed. Just imagine you were asked by a patient to have
one of these procedures done and they needed to pay for
it. How much would you charge? What are these procedures
worth? Still having a hard time? Check your last
medical or hospital bill for itemization and you'll see
how easy it is to assign a dollar amount to each procedure.
Your current prophy fee should equal the fees you assign
for supragingival instrumentation and polishing added together.
After all, that's what a prophy is.
Now, complete a procedure sheet for each dental hygiene
patient you see in one day. Add up all the individual procedure
fees and see how that compares to the actual "prophy" fee you're
charging. This will give you an indication of how much undercover
dental hygiene is going on in your practice.
Well, you say, "These are all part of a prophy appointment."
If they are, do your patients even know you're doing this? Or do
they think the visit is just for "polishing" and the rest is just poking
around, looking for a good place to start. That's what one of
my patients said to me when I began working with an assistant
who recorded the periodontal records for me. Calling the probing,
recession and bleeding scores out loud gave the patient a
new perspective. He asked why I had just started doing that, after three years of seeing him. When I told him I'd been recording
these numbers every three months for the past three years,
he was amazed! I showed him the charting forms and he said, "I
had no idea you were measuring something, I thought you were
just poking around looking for a good place to start scraping."
Ask your patients what they think you're doing and you might
be quite surprised at their answers.
If you found the procedure sheet experiment interesting,
take it to the next level. At the end of each dental hygiene visit,
give the patient the sheet, with all the fees for all the procedures
and then mark "No Charge" next to all the ones you now give
away for free, leaving only the supragingival instrumentation
and polishing fees. Let them see the true value of their visit and
how inexpensive it really is by comparison.
When you add up day by day, week by week and month by
month how much money you are giving away, you might want
to rethink your "prophy" appointments.
This didn't just happen, it's evolved over many decades.
When I started clinical practice more than 40 years ago, prophy
appointments were much simpler. We reviewed the medical history
with very few medications being taken back then. We didn't
take blood pressure or vital signs, we didn't chart probing
depths or existing restorations and we didn't have cameras in the
operatories. We scaled and polished and the dentist did the
exam, preceded by a question to the hygienist "What did you
find?" That was it.
We weren't doing scaling and root planing (SRP) on
hygiene patients back then; they were all referred to the periodontist.
We did do "deep cleanings" on those who didn't
accept the referrals or those who hadn't yet lost half the bone
around their teeth. Criteria back then for referral was significant
bone loss evident on the radiographs. Periodontal charting
was reserved for the periodontist.
Over the years, more and more procedures were added to the
prophy appointment, all the while hearing complaints from the
dentist that an hour was too much time and from the hygienists
that an hour just wasn't enough time.
First it was periodontal records, then head-and-neck cancer screening
exams. Anesthesia was added and with that came the
need to record blood pressure and vital signs. Cameras came
next, both for taking intraoral photographs and intraoral cameras
to show patients cracked teeth and red, inflamed tissue. As new products came out we were expected to
provide desensitizing procedures, and discuss
products for xerostomia, fresh breath
and remineralization. New tests are now
available to measure pH of the saliva and
check for specific bacteria by their DNA.
All this and more, while practice management
experts and financial advisors suggest
cutting the prophy appointment time.
It seems that a "prophy" is no longer a
"prophy" in terms of included procedures.
It's become an appointment filled with
undercover dental hygiene services. An oral
prophylaxis or recall visit is designed for
periodontally healthy (no pockets and no
bleeding) patients to keep them healthy.
This appointment includes supragingival
instrumentation and polishing. That's all. It
does not include subgingival instrumentation, as that is considered
SRP. It does not include caries counseling, fresh breath
counseling, oral myology or periodontal therapy, which are so
often given away as part of a prophy appointment. Even oral
hygiene instruction has a separate code and should be listed and
billed separately.
The solution: simply give up doing undercover dental
hygiene services. Offer and charge for all those products and procedures
that were previously given away. Now, in separate
appointments, you'll have the time to professionally discuss the
caries process, the importance of pH changes in the mouth,
which foods and drinks are highly acidic and contribute to caries,
and the value of striving for five exposures to xylitol each day.
And this is just dealing with those patients at risk for caries. Add
to that a fresh breath program, oral myology, periodontal therapy
and you have a very busy, successful dental hygiene department.
The biggest obstacle to making this change is the altruistic
view of dental hygienists. As a profession, we would love nothing
more than to give away our services. We want everyone to
have optimum oral health, but by providing undercover dental
hygiene services, we have actually undermined our ultimate
goal. Those who do not clean between their teeth daily with
floss, sticks, picks or oral irrigation are very likely to have gingivitis
or periodontitis, with bacterial biofilm and calculus in
each interproximal space. By providing undercover dental
hygiene treatment in the form of subgingival instrumentation to
treat this disease, the message to the patient is "you're healthy."
The "bloody prophy" is accepted as normal and within the definition
of health.
Following the exact definition of the oral prophylaxis code
1110 and treating those with gingivitis using another more
appropriate code at a higher fee actually sends the patient a message
they can easily understand. Clean
between your teeth, prevent gingivitis and
the fee is lower. Fail to clean between your
teeth, allow gingivitis to occur and the fee
to treat this condition is higher than the fee
to treat a healthy mouth.
For too long, the oral prophylaxis code
1110 has been used inappropriately to treat
gingivitis and early periodontitis. Using the
code 1110 implies a diagnosis of health.
Gingivitis is not health. Medicine uses diagnostic
codes linked with treatment codes.
Doing that in dentistry would be an important
step in preventing undercover dental
hygiene. The problem is we don't really
have a code for treating gingivitis. We do
have treatment codes for treating periodontitis,
both localized and generalized. But no
treatment code specifically for gingivitis. Therefore, the periodontitis
codes are the most appropriate at this time.
Another approach is to create new treatment options that
patients want and will pay for, rather than focusing entirely on
insurance codes. Paying for what you want is more desirable
than paying for what someone else tells you, you need. Focusing
on insurance codes hasn't worked as well as it should, so it's time
for a change, time for a new marketing strategy.
The primary cause of bad breath is failure to clean between
the teeth and the dorsum of the tongue. Creating a fresh breath
program in your dental hygiene department will offer patients a
solution to a problem they might have. Treating gingivitis isn't
all that exciting or motivating to most people, but getting rid of
bad breath is. The treatment for bad breath is often the same as
treatment for gingivitis or periodontitis, plus tongue cleaning
and product advice to neutralize volatile sulfur compounds
(VSCs) or eliminate the bacteria that cause VSCs. By taking the
gingivitis treatment out of the prophy appointment, you
increase compliance, create a new revenue stream and offer
patients something they want.
The same is true of caries counseling, remineralization therapy,
xerostomia advice and coaching to stop thumb sucking. To
be effective, this takes time, lifestyle questions need to be
answered and the process explained carefully to both young and
old. These undercover dental hygiene services can be taken out
of a prophy appointment and offered as Oral Health Coaching,
with an appropriate fee. This will take the stress off the prophy
appointment and give adequate time and attention to the many
new therapies now available to help patients achieve optimum
oral health. Don't keep these a secret, announce to the practice
the scientific advances you now have available for them, in the
form of Oral Health Coaching. |